66: {Interview} Bringing a Physical Product to Life with Leslie Danford

Text me!Have you ever wondered how to turn an idea into a physical product? I'm here to tell you it is no easy task! Today I have Leslie Danford with me. Leslie is the Founder and CEO of Vita Minis, sharing her journey of starting a functional food and beverage company for families. She discusses the incremental process of developing the idea, finding a co-manufacturer, and launching the product. Leslie also talks about the challenges of competing with big companies in the health food industry and the importance of targeting leading-edge consumers. She emphasizes the need for a clean, easy, and effective product that tastes good. We talk trough the benefits of Vita Minis and how they can be consumed. We also unpack strategy of bringing a product to both retail and direct-to-consumer sales.TakeawaysStarting a business is an incremental process that involves developing ideas, conducting research, and finding the right partners.Competing with big companies in the health food industry requires targeting leading-edge consumers and offering a clean, easy, and effective product.Vita Minis provides a convenient and guilt-free way to meet nutritional needs with its functional food and beverage products.The products can be consumed in various ways and offer benefits such as immune support and gut health.A successful sales strategy involves a combination of retail and direct-to-consumer channels.More on Vita Minis HERE Support the showLINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE If you are interested in sponsoring the show, send me a DMABOUT THE HOST: Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help small business owners to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Caroline Pennington Show Podcast and in 2025 I launched my Digital Marketing Agency called CPM. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.Let's connect further!!LinkedIn HERE IG @cpennington55 FB HEREChilledVino HERE