66. JAK NA 75% OBSAZENOST HOTELU BĚHEM DVOU MĚSÍCŮ? Matej Matejka, CEO, Aplend

from HOTELOVÝ A REALITNÍ MIXÉR · host JAN Reality, Jan Adámek

Prešov není Praha. Přesto nový hotel Best Western dosáhl plné výkonnosti během dvou měsíců. Jakou roli v tom sehrála hotelová franšíza? Kolik businessu skutečně přivedla značka a kdy se vstup do řetězce opravdu vyplatí?V této epizodě Hotelového Mixéru hovoří Matej Matejka, CEO společnosti Aplend, která dnes provozuje 17 hotelů a více než 200 nájemních jednotek. Otevřeně rozebíráme:– jak funguje hotelová franšíza v regionálním městě– kolik rezervací přichází přes značku Best Western– rozdíl mezi Tatrami a městským trhem– proč je asset-light model silnější než vlastnictví– jak dosáhnout obsazenosti 65–75 % mimo hlavní metropoliKonkrétní čísla, žádná teorie. Pokud provozujete hotel nebo uvažujete o vstupu do franšízy, tato epizoda vám dá jasnější odpověď.

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This episode is 34 minutes long.

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This episode was published on February 23, 2026.

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