661: Breaking Bad & Changing A Broken Model

Celebrity Hairstylist and Salon Owner, Traci Barrett joins Beyond the Technique to share her powerful journey from answering phones in a corporate salon to becoming a renowned hair artist in LA—and ultimately building a purpose-driven salon in Phoenix. In this episode, Traci and Kati dive into rethinking the traditional salon model, from commission structures and team-based environments to eliminating fear-based leadership and non-compete culture. Traci reveals how her personal life challenges reshaped her vision and led her to build a salon rooted in mentorship, education, sustainability, and service. You'll learn how she's creating a new standard through a structured education pathway, inclusive hair design, and a hospitality-inspired client experience, including her innovative focus on scalp care and Head Spa services. If you're a salon owner or leader who wants to build a modern, values-driven, and team-centered business that actually works, this episode will expand how you think about the future of our industry. WATCH ON YOUTUBE: https://youtu.be/xRVcir54p_0   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW TRACI BARRETT Instagram: https://www.instagram.com/tracibarrett/    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/