67 – Alyx Coble-Frakes: Profits in Flow: Building a Business and Life Aligned with Your Flow

🎧 What you’ll hear in this episode:00:00 – Welcome and ovulation energy vibes01:00 – Alyx’s hilarious and horrifying first-period story06:30 – From reproductive health posters in college to period CEO09:00 – The exotic dancer study that uncovered a 30% sales boost10:30 – Aligning business strategy with hormonal phases12:00 – How The Agenda Period planner turned into a powerful app15:00 – Why most period tracking apps fall short16:30 – Introducing Ritual, the first perfume line made for your cycle20:00 – The science of scent, hormones, and mood25:00 – Cycle awareness beyond menopause27:00 – Study tips for teens and hormone-based learning30:00 – Men vs. women: why we “don’t get” each other36:00 – White Diamonds, anyone? Rethinking postmenopause scents39:00 – How to create a life you don’t need to escape from41:00 – A permission slip to put yourself back in the center🧠 Key Takeaways:Our cycle affects everything from confidence to cash flow—if you know how to work with it.Most products are not designed with female biology in mind—but they should be.Aligning business, lifestyle, and even your scent with your cycle can radically shift your day-to-day energy.You don’t have to be menstruating to benefit from cyclical awareness—your body still flows even in menopause.✨ Mentioned in this episode:The Agenda Period AppRitual Perfume Kickstarter (link in show notes)Big Magic by Elizabeth GilbertWhite Diamonds by Elizabeth Taylor (…kind of 😂)👑 Connect with Alyx Coble-Frakes:Alyx Coble-Frakes is the CEO and Founder of The Agenda, a groundbreaking app designed to empower women by helping them understand and optimize their lives around their menstrual cycles and hormonal health.With a background as a health coach and entrepreneur, Alyx has dedicated her career to creating solutions for the often-overlooked challenges women face, including perimenopause. The Agenda combines science, technology, and lived experiences to provide actionable insights for women, offering them greater control and clarity over their health.Alyx has been featured on national TV, podcasts, and in magazines, showcasing her expertise in female hormonal health and her mission to change the narrative around women’s health. Website: https://www.theagendaperiod.comSocial Media Links:Facebook: https://www.facebook.com/TheAgendaPeriodInstagram: https://www.instagram.com/theagendaperiodLinkedin: https://www.linkedin.com/in/alyx-coble-frakesPerfume link: https://www.indiegogo.com/projects/period-perfume-is-here/x/38649746?fbclid=IwY2xjawLc4NRleHRuA2FlbQIxMABicmlkETFQVXc2bkZkZFRIYjZaMURMAR7K52s1nNxEKGtOqaYopgACWpwkHmcFyB8U5z8rWXBHy2E8kIbRealPjVnifA_aem_gSxevhjlMKRnB1Q9ZYIafw#/ Connect with Heather Allmendinger!Freebies: https://linktr.ee/vivydusWebsite: https://vivydus.com/podcast/FB Group: https://facebook.com/groups/611487486871608/FB Personal: https://www.facebook.com/heather.m.allmendingerInstagram: https://www.instagram.com/vivydus/Website: https://vivydus.com/LinkedIn: https://www.linkedin.com/in/hmallmendinger/Youtube: https://www.youtube.com/@VivydusPolkaDot Powerhouse: https://www.polkadotpowerhouse.com/referral?atid=10634Amazon Author Page: https://amzn.to/3Dpf8nwAs an Amazon Associate I earn from qualifying purchases.