67 - Are Industry Funnel Benchmarks Pointless?

Are you struggling to keep up with 'industry' benchmarks? Do you even know what yours are? Do you think they're useful? Well, we think they're a bit pointless and in this week's episode, we're discussing why we think so.We get asked this question A LOT- specifically, anything around funnel reporting. So in this podcast, we'll go over why we don't find industry funnel benchmarks helpful and why you should actually be focusing on improving your marketing overall.