#67 Google Ads verandert, Videoland groeit en AI wordt goedkoper

from Marketing Inside · host Robert Hoekstra

In deze aflevering van Marketing Inside bespreken we een reeks opvallende ontwikkelingen binnen marketing en AI. Google verandert vanaf 17 augustus de werking van slimme biedstrategieën voor Target CPA en Target ROAS, waardoor adverteerders hun campagnes tijdig moeten aanpassen. Ook komen nieuwe functies voor Performance Max en AI samenvattingen bij zoekadvertenties aan bod.Daarnaast bespreken we de overname van Viaplay Nederland door DPG Media, waardoor onder andere de Formule 1, Premier League en darts naar Videoland verhuizen. LinkedIn introduceert merkregels voor AI advertenties, Reddit maakt split testing beschikbaar voor adverteerders en WhatsApp werkt aan unieke gebruikersnamen.Op AI gebied gaat het over nieuwe modellen, goedkopere beeldgeneratie, betaalde functies van Meta en het verschil tussen snelle antwoorden en de denkmodus van ChatGPT. Ook hoor je waarom Bing momenteel voorloopt met rapportages over zichtbaarheid in AI antwoorden.

Episode metadata supplied by the publisher feed · Published Jul 10, 2026

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#67 Google Ads verandert, Videoland groeit en AI wordt goedkoper

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