#67 - Rebecca Frye - SnapMe Creative Agency

In this episode, I sit down with Rebecca Frye, partner at SnapMe Creative Agency, to talk about how she helped build one of North Louisiana’s fastest-growing marketing powerhouses. We get into the real story—how SnapMe started back in 2007 when websites were still a new thing, how they navigated the chaos of COVID-19, and how an unexpected request to take sports photos accidentally launched an entirely new part of their business. Rebecca breaks down what it’s like to run a full-service agency that does everything from digital marketing and geofencing to volume photography and promotional products. We talk about the evolution of marketing, what actually works in today’s digital world, and how data-driven strategies are changing the game. She also shares insights on scaling a business, managing a growing team across multiple states, and why adaptability is key to long-term success. It’s an awesome conversation about entrepreneurship, problem-solving, and turning unexpected challenges into growth opportunities. Buckle up—this one’s packed with real talk, lessons learned, and a lot of insight into what it takes to thrive in business today. 00:00 - Intro: Meet Rebecca Frye01:30 - Proud 318 Story05:00 - Rebecca’s Journey to West Monroe08:15 - SnapMe’s Origin Story12:00 - From Yellow Pages to Digital Marketing16:30 - Business & Marriage: Working with Your Spouse20:45 - COVID Pivot: Starting Volume Photography26:00 - Breaking Software & The Vegas Trip30:30 - Growth Through New Partnerships35:00 - What SnapMe Does Today40:00 - Mastering Digital Marketing45:00 - Challenges & Lessons in Business50:00 - Building a Strong Team55:00 - Advice for Entrepreneurs59:00 - Final Thoughts on Community & Growth