67. The Slight Edge You Need for Your Spring Marketing

“Your social media is not your trophy room. It's your living room.”Kayla said this in today’s episode, and we love it so much we might put it on a t-shirt! So many agents are posting listings, market updates, client testimonials, and guides like they're hanging plaques on a wall, and then wondering why no one's stopping to look.The trophy room content checks the box. The living room content builds the relationship. And the relationship is what gets you the referral.We're doing a this-or-that breakdown of 10 swaps you can make this spring to shift from billboard to conversation.The girls discuss:♡ Why drawing out your ideas on camera gets more attention than a polished graphic♡ How to take your own photos (and why they'll always outperform stock images)♡ The magic of just saying what you want to say♡ How to promote your spring guide without it feeling like a billboard—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Book: The Slight Edge by Jeff Olson♡ Book: Draw to Win by Dan Roam♡ Tool: 750words.com♡ Past Episode: “17. Basic Listing Posts? We Don't Know Her”This episode was edited by Adrienne Cruz.Mentioned in this episode:Personal Brand by Friday