#67 Voorkom tot 90% verspilling van je SEA budget | Dennis Bekx

Je stuurt op groei. Maar stuur je ook op de juiste klanten? 💸Veel SEA-campagnes doen precies het tegenovergestelde van wat je wilt: ze pushen advertenties naar mensen die al klant zijn.In deze aflevering van de Growth Lab podcast leer je samen met Jaap en Dennis (Lead SEA) waarom veel bedrijven hun Google Ads-budget verkeerd inzetten.En hoe dat zorgt voor dure retentiecampagnes, terwijl je dacht te investeren in acquisitie.Je ontdekt onder andere:Hoe je SEA-budget ongemerkt verdampt aan bestaande klanten;Waarom het algoritme je account soms saboteert;Welke data je wél moet voeden om nieuwe klanten aan te trekken;Hoe je je account volwassen maakt met KPI’s als CLV, marge en winst.Veel luisterplezier! 💛👉 Volg Fingerspitz op de website: https://bit.ly/3bH8v1J👉 Volg Fingerspitz op LinkedIn: https://www.linkedin.com/company/fingerspitz/👉 Volg Fingerspitz op Instagram: https://www.instagram.com/fingerspitznl/

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#67 Voorkom tot 90% verspilling van je SEA budget | Dennis Bekx

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