670. El ghostwriter no es responsable si el cliente no lee | 1x15 con Sandra Lledó

from Notas de Marketing · host Iván Blanco

¿La IA está matando el copywriting… o lo está homogeneizando todo? Sandra Lledó lleva 3 años construyendo un negocio de comunicación y ghostwriting desde cero, solo con LinkedIn y boca a boca. En esta entrevista va sin filtros: la mafia de LinkedIn, por qué tus clientes no leen lo que publican, y cómo saber si tu texto tiene alma o es una patata generada.Bio del Invitado:Sandra Lledó — Comunicadora, copywriter y ghostwriter. Lleva 3 años con negocio propio generando clientes 100% desde LinkedIn sin inversión en publicidad. Exresponsable de RRHH reconvertida en estratega de comunicación escrita para emprendedores y empresas.TIMESTAMPS (Capítulos):TiempoCapítulo00:00La chica de pueblo que descubrió el copy por accidente01:21¿Ghostwriting, copywriting o storytelling? Lo que nadie define bien08:25 Por qué su servicio no tiene precio fijo ni packs17:08 "La IA va a igualarlo todo" — La predicción que incomoda al sector19:31La parte psicológica de la formación que nadie menciona21:57 La casta de LinkedIn: ¿mito o realidad?29:00 Cómo capta clientes sin publicidad (modelo 100% orgánico)36:58 Clases de 10 personas y cero abandonos: el método anti-infoproducto47:20 IA al revés: ella escribe primero, la IA corrige después56:23 Creatividad agotada: sus trucos reales para sobrevivir59:26 El feedback brutal que Iván no esperaba recibirBloque de Enlaces:https://t-sml.mtrbio.com/public/smartlink/notasdemarketing

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This episode was published on April 24, 2026.

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