#679 How Programmatic Advertising Works in a Privacy-Centric World w/ Zino Rost van Tonningen, CEO at TyrAds

In this episode we're joined by Zino Rost van Tonnigen, CEO at TyRads. Zino joins us to discuss why he believes programmatic advertising will become even more effective in a future of cookieless marketing.In this episode we discuss:Why will programmatic be more effective in a cookieless future?What is the Google Privacy Sandbox?How prioritizing first-party data-capture will give you a competitive edgeWhy is Google adopting cookieless marketing technolgy?Why reward and loyalty apps might be about to experience a boom in popularityReference on this podcast: https://privacysandbox.com/https://www.thetradedesk.com/CONNECT WITH ZINO/TYRADS:https://www.linkedin.com/in/rovato/https://tyrads.com/CONNECT WITH SCOTT:[email protected]://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityIf you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to [email protected] Hosted on Acast. See acast.com/privacy for more information.