68. Build Your Authority Brand [Beyond Your Title]

*FINAL CALL!!* The final Trusted Authority cohort for 2022 kicks off in w/c 10th Oct 2022 so if you've been waiting until now ... this is your last chance to join! Details are over at: https://www.trusted-authority.co/enrollment-2022 _________ Flatter hierarchies, leaner organisational structures and more collaborative work environments require a different type of leadership and building authority. You can't rely on tenure anymore to then get the title to then have the authority to make things happen. If you want to get things done, you need to be able to influence, beyond your title. The only way to do it is by building trust. This is exactly what this episode is all about. I share the framework of the Trusted Authority and how you can apply those principles straight away! CAPABILITY: translating your credentials into results that matter [to your decision maker] = Value Proposition + Authority Positioning CREDIBILITY: building your own framework and social proof around your capabilities VISIBILITY: enhancing your authority position through intentional visibility strategies ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com