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#68: Tracy Hansen - Your Seat At Executive Table episode artwork

EPISODE · Oct 4, 2021 · 49 MIN

#68: Tracy Hansen - Your Seat At Executive Table

from Back on T-R-A-C-K · host Kerry Guard

Tracy Hansen and Kerry Guard talk about the importance of CMOs working with their executive teams in bringing them along with the importance of marketing. It’s not a world where if you build they will come and it’s up to the CMO to help the executive leadership team make space for marketing in an effort to impact everyone’s goals - especially the businesses bottom line. Resources: Chief Outsiders Spotify Playlist

Episode metadata supplied by the publisher feed · Published Oct 4, 2021

What this episode covers

Tracy Hansen and Kerry Guard talk about the importance of CMOs working with their executive teams in bringing them along with the importance of marketing. It’s not a world where if you build they will come and it’s up to the CMO to help the executive leadership team make space for marketing in an effort to impact everyone’s goals - especially the businesses bottom line. Resources: Chief Outsiders Spotify Playlist

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#68: Tracy Hansen - Your Seat At Executive Table

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Frequently Asked Questions

How long is this episode of Back on T-R-A-C-K?

This episode is 49 minutes long.

When was this Back on T-R-A-C-K episode published?

This episode was published on October 4, 2021.

What is this episode about?

Tracy Hansen and Kerry Guard talk about the importance of CMOs working with their executive teams in bringing them along with the importance of marketing. It’s not a world where if you build they will come and it’s up to the CMO to help the...

Can I download this Back on T-R-A-C-K episode?

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