69: Cooking Up Controversy: Branding Hot Takes with Eva Couto (Part 1)

I’m joined by Eva Couto, founder of Flying Colours Creative and host of The Freak Show podcast, for a two-part crossover reacting to branding opinions we’ve been itching to weigh in on.In this first half, we tackle three of them. Once you’re done here, head over to The Freak Show for Part 2 😉In this episode:* Your logo doesn’t matter: why it’s more important to designers than to your audience.* You should brand your offers: what a signature offer actually is, and when not to brand one.* Trends are bad for brands: using a trend as leverage vs. building your whole brand on one.If you loved this episode, leave a rating or review, and come tell me on Instagram which hot take you agree (or disagree!) with most.Listen to Part 2 on The Freak Show: Apple podcastSpotify======================About Eva:Eva is a brand and marketing designer on a mission to bring colour back to the online business space.Website: flyingcolourscreative.comInstagram: @flyingcolourscreative======================💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com