Nourish Your Brand

Not every offer in your business needs its own brand, and this week I’m walking through what makes an offer worth branding, how to actually pick the signature one, and what my favourite London bagel shop has to do with any of this.What I chat about:* Why trying to brand all your offers at once dilutes your business* What a bagel shop can teach you about signature offers* How to identify which of your offers is THE signature one (and what to do when two are neck-and-neck)If you’ve been sitting there going “yep, I probably just need to focus on ONE”... the Offer Oven builds out your signature offer’s brand identity in seven days 🍞======================🍞 Want your offer to stop getting overlooked? Brand your signature offer in 7 days. Stick it in the Offer Oven 👉 studiocoya.com/offeroven💌 Want this podcast, more design nuggets as well as a nosey at what’s cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let’s be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

This week’s chat with Kal is basically two brand nerds getting properly excited about themed offers, world-building, and why most brands still sound like they’ve been through a corporate blender. Kal came from 15 years in theatre, made the switch to branding and copy, and now runs Words Hurt, where he helps businesses put more FUN in their fundamentals and get booked out while causing a scene. We get into how theatre still shapes everything he does, why a theme without purpose is just decoration, and where play sits in his whole approach to creative direction.What we get into:* How Words Hurt started as an experiment to see how far Kal could push his own creativity (spoiler: nobody hated it)* Why themes need an actual purpose, and the ice cream cone analogy that explains what a working theme really does* Where “play” fits into running a business, and why it’s the difference between having an imagination well full or bone dryAbout Kalyl:A former theatre-maker turned creative director, Kalyl writes brands with bite, identities that feel alive under the skin, messaging with vertebrae, and stories that refuse to sit quietly in the corner.He has a decade and a half of experience directing performers onstage and nearly as long directing founders and creators on the page. He runs Words Hurt, where he helps businesses put more FUN in their fundamentals, and get booked out while causing a scene.Links from this episode:* Website: words-hurt.com* Instagram: @words-hurt.copy* Newsletter: Once More, With FEELING — the most dramatic newsletter on the internet ======================🍞 Want your offer to stop getting overlooked? Brand your signature offer in 7 days. Stick it in the Offer Oven 👉 studiocoya.com/offeroven💌 Want this podcast, more design nuggets as well as a nosey at what’s cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let’s be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

This week I’m breaking down a word I say on the pod all the time and I think everyone’s been hearing me slightly wrong on: consistency. It doesn’t mean post more. And it doesn’t mean use the same template every time either. I’m using Dishoom as the example, talking about the visual language that makes an offer feel unmistakably its own, and how dialling elements up and down in different places isn’t inconsistent, it’s appropriate.What we get into:* Why “just post more” and “same template every time” both miss what consistency actually is* What makes every touchpoint feel like part of the same world* Turning your brand elements into dials you can turn up and downIf you’re not quite sure where your consistency is landing and where it isn’t, take the free Brand Roast self-assessment. It’s a self-guided audit that shows you where the opportunities are in your brand ecosystem and what to tweak.ROAST YOUR BRAND HERE: studiocoya.com/roast======================🍞 Want your offer to stop getting overlooked? Brand your signature offer in 7 days. Stick it in the Offer Oven 👉 studiocoya.com/offeroven💌 Want this podcast, more design nuggets as well as a nosey at what’s cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let’s be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

This week’s chat with Liz is a designer-to-designer heart-to-heart about how to build a brand and business you actually want to show up for. We get into how she built her multi-hyphenate business over 18 years, the reframe that shifted how she approaches everything, and why she thinks of branding as a really good outfit that gives you the confidence to show up as yourself.What we get into:* The reframe from should to could that instantly takes the pressure off* Why the rejection challenge sped up Liz’s ability to pitch for anything (and the maths behind why challenges work)* The good outfit analogy for how great branding actually feelsAbout Liz:Liz Mosley is a graphic designer with over 17 years experience and now specialises in creating creative branding and websites for independent businesses. She also hosts a podcast called Building Your Brand. Her goal for her clients and audience is for them to have branding that they love that helps them to feel so proud and confident promoting their businesses and sharing what they do with the world.Links from this episode:* Podcast: Building Your Brand* Website: lizmosley.net* Instagram: @lizmmosley======================🍞 Want your offer to stop getting overlooked? Brand your signature offer in 7 days. Stick it in the Offer Oven 👉 studiocoya.com/offeroven💌 Want this podcast, more design nuggets as well as a nosey at what’s cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let’s be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

I caught myself doing the exact thing I tell clients not to do. Mid client rebrand, adding another colour, another font, a few more icons, and every single one felt like an improvement at the time. Then I stepped back and went… oh.This episode’s about why we all default to adding, and what it’s costing you.What we get into:* The moment I realised I’d have to cut hours of work (and why I was lucky)* The Lego bridge experiment that explains why your brain never offers “remove” as an option* Why the thing you’re proudest of is the thing paying the priceIf any of this is hitting a nerve, my Brand Roast is now a self-assessment!You go through it yourself, privately, and it shows you what’s actually doing a job in your brand and what’s just sitting there → studiocoya.com/roast======================🍞 Want your offer to stop getting overlooked? Brand your signature offer in 7 days. Stick it in the Offer Oven 👉 studiocoya.com/offeroven💌 Want this podcast, more design nuggets as well as a nosey at what’s cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let’s be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

This week’s chat with Hannah is all about Big Fish Energy, the mindset she’s been building for the last 18 months that took her from sitting on ideas to speaking at Atomicon, running the London Marathon, and going solo camping at a festival.We get into what a big fish goal actually is, why naming your thing changes what’s possible, and the tiny confidence reps that build up to the bigger wins.What we get into:* Why naming your concept, offer, or mindset makes it feel real (and how Big Fish Energy came about)* Using jealousy to help you actually figure out what your big fish goals are* The one question to ask yourself in any moment you’re about to shrink backAbout Hannah:Hannah Isted is the founder of HI Communications and the author of The Best 90 Days Ever. She’s been running her business for over 11 years, helping small business owners promote themselves in 10 minutes a day through her membership of the same name. She’s also the brain behind Big Fish Energy, a concept and upcoming programme all about not ruling yourself out and actually going for the goals you want.Links from this episode:* Instagram: @hicommunications_* Website: hicommunications.co.uk* The Best 90 Days Ever* Big Fish Energy This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

This episode’s about the shift from calling myself a service to building a signature offer and what that meant for me.What we get into:* Why “I do branding” was really just what I did, not an offer for my clients* What changed the day Offer Oven got its own theme and world, not just a name* Where offer branding actually shows up, sales pages, proposals, DMs, screenshots you’ll never seeIf this has you wondering whether your own offer needs branding, pop me a message, not every offer needs it, but it’s worth figuring out which one of yours might → LET’S TALK!======================🍞 Want your offer to stop getting overlooked? Brand your signature offer in 7 days. Stick it in the Offer Oven 👉 studiocoya.com/offeroven💌 Want this podcast, more design nuggets as well as a nosey at what’s cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let’s be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

This week’s chat with Mel is all about visibility, PR, and showing up in your marketing as the person you actually are. We get into how she overcame her own fear of being seen, why the messy chapters of your story are the thing that makes you connective (not the polished bits), and the simple mind-mapping exercise she has clients do before every podcast interview. If you’ve been thinking about doing more PR this year, this one’s for you.What we get into:* Why the messy bits of your story (the divorce, the pivot, the moment you almost quit) are actually your PR gold* The three-day rule for duvet days, and how Mel keeps consistent when she’s not feeling it* The one exercise to do before every podcast interview so you don’t show up wooden and nervousAbout Mel:Melanie Whittaker is a Public Relations consultant. She helps people weave their story into their marketing. By widening the net she gets them featured on podcasts, magazines, newspapers and Digital TV. Your story is powerful and Melanie helps you share it with the world.Links from this episode:* Website: youareyourmarketing.com* Threads: @youareyourmarketing======================💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

Recently I ran a series on Instagram: A List of Things That Made Me Go Ooooh About Your Offer Branding with four editions covering colour, theming, imagery, and typography. This episode is me unpacking WHY each of those choices actually work. Because “ooh” is never an accident, it always comes from a decision made on purpose.The 4 editions:* Colour edition * Theming edition* Imagery edition * Typography editionIf you want your offer branded so it makes strangers go ooooh too, the Offer Oven is the seven-day sprint that builds it → BRAND YOUR OFFER HERE 🍞======================🍞 Want your offer to stop getting overlooked? Brand your signature offer in 7 days. Stick it in the Offer Oven 👉 studiocoya.com/offeroven💌 Want this podcast, more design nuggets as well as a nosey at what’s cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let’s be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

This week I got to chat with Shannon Matson from The Social Bungalow. Shannon is full of practical wisdom on building a signature offer that can actually hold the weight of your whole business. She went from juggling six different courses to running one main offer that brings in 70% of her revenue, and in this episode she breaks down exactly how she got there. We get into how to test a new offer without burning out, when to add new offers to your suite, and why most offer suites are missing the most obvious next step.What we get into:* Why one signature offer can outperform six courses, and how to make the switch without losing your current clients* The alpha-beta-gamma method for testing a new offer * The buffet versus fine dining analogy to reframe how you think about your offer suiteAbout Shannon:Shannon Matson is a former corporate VP of Marketing turned 8-figure entrepreneur, speaker, and founder of The Social Bungalow, where she helps entrepreneurs build standout online businesses through stronger offers, messaging, and sales strategy.Today, she has helped more than 2,500 entrepreneurs transform their expertise into standout signature offers, grow more profitable online brands, and build companies designed to truly feel like they’ve made it.Links from this episode:* Free private podcast: WTF is Happening in the Online Space?!* Signature offer: Make It Online* Website: TheSocialBungalow.com* Instagram: @thesocialbungalow======================💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

In this one I’m walking through why an unbranded offer is basically a whole uncut watermelon at a hotel buffet. People know it’s there. They have no idea what to do with it. So they go for the apple instead.What we get into:* Why putting more spotlight on your offer doesn’t actually fix this* My own story selling generic branding and watching people pick the easier offer instead* What branding actually does to your offer (it’s the chopping, arranging, the whole carving job)* The bit where your clients can finally describe your offer to their friends with specifics* A few questions to ask yourself this week if you think your offer’s still a whole watermelonBRAND YOUR OFFER HERE 🍞======================🍞 Want your offer to stop getting overlooked? Brand your signature offer in 7 days. Stick it in the Offer Oven 👉 studiocoya.com/offeroven💌 Want this podcast, more design nuggets as well as a nosey at what’s cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let’s be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

This week’s chat with Morín completely shifted how I think about working with my own body inside my business. We get into why she became a “brand strategist for the cyclical future of work,” how the four phases of the menstrual cycle map onto the seasons of nature, and why she believes the missing piece of every brand strategy is the body itself.The whole episode is full of the kind of gentle reframes that quietly change how you show up in your business.What we get into:* The four phases of the menstrual cycle and how to actually sync your work to them* Why rest is a resource, not a reward you earn after pushing through* Why your body is the capacity your business runs on (and what happens when you ignore it)About Morín:Morín Glimmer is a London-based feminist brand strategist and founder of Rosy Futures, a practice working at the intersection of brand, body, and business. Drawing on 15 years of brand development and over 30 years of living with PMDD, she helps feminist founders build identity-led brand foundations that hold, and uses cyclical living principles as an operational methodology in business. She co-hosts the podcast Wombly Being with Rosannah Jones, and her longer-term work is pointed toward rebuilding workplaces and economic structures around cyclical bodies, not against them.Links from this episode:* Wombly Being podcast* Wait list for The Bloody Work workshop* Website: rosyfutures.com* LinkedIn: Morín Glimmer* Instagram: @rosy.futuresBook recs from Morín:* Wild Power by Alexandra Pope and Sjanie Hugo Wurlitzer* Her Blood is Gold by Lara Owen* Period Power, Perimenopause Power, and Powerful by Maisie Hill* Caliban and the Witch by Silvia Federici* Mother Tongue by Jenni Nuttall======================💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

In this episode, we’re talking about why magnetism flows owner → client, and the simple “taste tests” to tell if your offer branding is actually pulling its weight.What I get into:* Why most people brand their offer in the wrong order (outward first vs inward first)* How magnetism works for your offer* What “magnetic to you” looks like in practice (name, visuals, language, vibe)Want a second pair of eyes on your offer? I’m doing free Brand Roasts!You fill in a quick form and I’ll send you a private video breakdown of what’s working, what’s missing, and where the magnetism might be leaking out. GET YOUR BRAND ROASTED 🔥======================🍞 Want your offer to stop getting overlooked? Brand your signature offer in 7 days. Stick it in the Offer Oven 👉 studiocoya.com/offeroven💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

This week's chat with Shannon is full of the kind of wisdom you only get from doing it the hard way first. We get into how she built the Web Designer Academy after a rough year of freelancing, why her brand was born from one rude comment in a WordPress forum, and how she thinks about boundaries, mentors, and the one pricing mistake she sees experienced designers make over and over. The pricing reframe alone is worth a listen.What we get into:* How to think about boundaries as guidelines for yourself, not punishments for your clients* The difference between a coach who shows you more of you, and one who turns you into a copy of them* The pricing reframe that flipped how I think about charging (clients aren’t buying you, they’re investing in themselves through you)About Shannon: Shannon Mattern is the founder of the Web Designer Academy which provides strategic pricing, sales and business coaching for women web designers.She’s also the host of the Profitable Web Designer podcast where she shares pricing strategies, mindset shifts and behind-the-scenes stories to help women web designers stop overdelivering, raise prices, and create the freedom and income they desire.Find Shannon:* Website: webdesigneracademy.com* Podcast: webdesigneracademy.com/podcast======================💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

Most people assume it's a marketing problem. Spoiler: it's not. I'm getting into the bit nobody really talks about, including my own procrasti-tweaking confession, and the sourdough starter analogy that completely reframed how I think about branding my offers now.What I get into:* Why every marketing push for your offer feels like starting from scratch (and what’s actually causing it)* The difference between building your offer and branding it (and why most people only ever do the first one)* My own procrasti-tweaking confession * How a properly branded offer works like a sourdough starter, feeding every single thing you do for it======================🍞 Want your offer to stop getting overlooked? Brand your signature offer in 7 days. Stick it in the Offer Oven 👉 studiocoya.com/offeroven💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

I’m joined by Kierian Cameron, founder of Brand Cult, the UK’s first print-only business newspaper. Kierian is all about “designing your way in”: finding the third door when the front-door queue never moves and the VIP door was never open to you. She built a whole brand using it, printing a newspaper while everyone else went digital.We get into why standing out has to be strategic, how to spot the “inherited thinking” quietly running your business, and her five-step framework for carving your own way in.What we get into:* The “third door” concept and what it means for your brand* Standing out on purpose vs. being different for the sake of it* How to spot the “inherited thinking” running your business on autopilot* Kierian’s five-step framework for designing your own way inAbout Kierian: Kierian Cameron is the founder of Brand Cult, the UK’s first award-winning print-only business newspaper for entrepreneurs and founders. She also runs House of Cult Brands, a design studio specialising in bespoke newspaper print. Kierian has made a whole career out of doing things her own way.Find Kierian:* Website: brandcult.uk* Instagram: @brand.cultuk* LinkedIn: Brand CultFancy joining the cult? Kierian’s giving Nourish Your Brand listeners the code CULTMYSTERY to join the cult at a discount!======================💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

In this episode, I go through how to showcase your offer (make people feel it) instead of over-explaining it: ditch the caveats, lead with the scene, and let the offer stand on its own.I’m using a jam stand analogy (because of course I am) to show you how to shift from “here’s why it’s good” to “here’s what it does” so your offer can finally breathe and land.What we get into:* Why over-explaining feels productive (but doesn’t change how your offer lands)* The 3 shifts that turn you into a “host” for your offer instead of a translator for it* Three simple moves to try ======================🍞 Want your offer to stop getting overlooked? Brand your signature offer in 7 days. Stick it in the Offer Oven 👉 studiocoya.com/offeroven💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

This week I sat down with Olivia Bossert. Fashion photographer turned personal brand photographer turned (accidental) personal development mentor. She’s the woman behind the IT girl concept and her shoots are the kind that make business owners feel like they could be on a Vogue cover. We get into the messy bits of pivoting, why feeling good has to come first, and how IT girl energy actually plays out in real life.What we get into:* Why the IT girl might mean something completely different to what you think* Going from behind the camera to leading from in front of it* What actually happens on one of her shoots, and why people leave as a different version of themselves======================Find Olivia:Website: oliviabossert.comFree opt in: https://www.oliviabossert.com/freebie-opt-in-page-1Instagram: https://www.instagram.com/oliviabossert======================💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

In this episode, I’m getting into why so many offers end up buried inside the business brand, what it quietly costs you (it’s more than one thing), and how to start pulling it out of the background.What we get into:* Why a beautifully branded business can still have an invisible offer, and what that actually looks like from the outside* The thing burying your offer does to you that nobody talks about (it’s why posting about it feels so hard)* What shifts when your offer has its own name, its own look, its own identity* Three small things you can do this week to start giving your offer a distinct presenceGet your brand roasted!Submit your brand for some (gentle) roasting here! 🍗 It’s free 👍======================🍞 Want your offer to stop getting overlooked? Brand your signature offer in 7 days. Stick it in the Offer Oven 👉 studiocoya.com/offeroven💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

I’m joined by Eva Couto, founder of Flying Colours Creative and host of The Freak Show podcast, for a two-part crossover reacting to branding opinions we’ve been itching to weigh in on.In this first half, we tackle three of them. Once you’re done here, head over to The Freak Show for Part 2 😉In this episode:* Your logo doesn’t matter: why it’s more important to designers than to your audience.* You should brand your offers: what a signature offer actually is, and when not to brand one.* Trends are bad for brands: using a trend as leverage vs. building your whole brand on one.If you loved this episode, leave a rating or review, and come tell me on Instagram which hot take you agree (or disagree!) with most.Listen to Part 2 on The Freak Show: Apple podcastSpotify======================About Eva:Eva is a brand and marketing designer on a mission to bring colour back to the online business space.Website: flyingcolourscreative.comInstagram: @flyingcolourscreative======================💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

If you’ve posted about your offer a bunch of times and people still act like it’s brand new… it’s probably not a content problem.In this episode, I’m breaking down why your offer doesn’t “stick” when it shows up with a different look every time, and how one repeatable visual cue can do the remembering for you.In this episode, we cover:* Why variety makes you entertaining, but repetition makes you recognisable* What a visual anchor actually is (and what it’s not)* A quick test: can someone tell your last 5 posts are about the same offer without reading?Want a second pair of eyes? Submit your brand for some (gentle) roasting here! 🍗 It’s free 👍======================🍞 Want your offer to stop getting overlooked? Brand your signature offer in 7 days. Stick it in the Offer Oven 👉 studiocoya.com/offeroven💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

I’m joined by Ellie Kime, Business Personality Strategist and founder of Eleanor Mollie. Ellie has spent a decade helping small business owners get themselves across in their copy, their content, and the way they show up. She believes that you are your USP, and in this episode she explains exactly what that means in practice.We get into:* Why “professional” and “personable” can absolutely coexist (and why thinking otherwise is keeping you stuck)* The role of boundaries in showing personality, and why knowing what not to share actually helps you show up more* How to find your personality anchors: the motifs, references and phrases that become your signatureAbout Ellie:Ellie Kime is a business personality strategist, event host and the founder of Eleanor Mollie, where she helps small business owners put more of their personality front and centre. Across a decade-long career, she’s worked with hundreds of small businesses as well as companies such as Pinterest and NOTHS. She believes that you are your USP and is pretty proud of herself for making a career out of being professionally nosy.Find Ellie:* Website: eleanormollie.co.uk* Instagram: @eleanormollie======================💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

In this episode I’m breaking down the blending in problem, how to spot it, and what to actually change.* Why writing longer captions and tweaking your messaging won’t fix a visual problem* The screenshot test: a brutally honest way to see if your offer could belong to anyone* 3 things that make an offer look distinct: a visual anchor, contrast, and personalityWant a second pair of eyes on your offer? DM me on Instagram or send me an email, I’d love to take a look.======================🍞 Want your offer to stop getting overlooked? Brand your signature offer in 7 days. Stick it in the Offer Oven 👉 studiocoya.com/offeroven💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

In this episode, Rachel shares what it actually takes to keep your energy up when you’re selling, how to snap yourself out of tunnel vision, and what rebuilding confidence can look like after a pivot. You’ll also hear why simplifying your message is often the smartest strategy, and how “scrappy launch energy” can help you show up consistently without getting stuck in perfectionism.What we cover:* How to shift your energy when it dips (without forcing it)* What pivots can do to your confidence and how to rebuild it* Why creativity and “scrappy” action often beats perfection* The biggest launch mistake Rachel seesConnect with Rachel:Instagram @rachelemmawaringWebsite: rachelemmawaring.comLuminous Launching: rachelemmawaring.com/luminous-launching======================💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

In this episode, I share why naming your offer isn’t enough, what’s actually missing, and how to tell if your offer is still sitting there as shapeless dough when it should be something people can actually picture and buy.In this episode, you’ll learn:* The naming trap: why a name alone keeps you stuck in explanation mode* What “the speech” is costing you (time, energy, and money)* The 3 pieces of a full offer identity (positioning, visual anchor, consistency)* The 4 signs your offer is still dough instead of a fully-formed croissant* How I transformed my own offers by building identity around the nameReady to un-vague your offer?If your offer is sitting there feeling vague and you’re tired of doing “the speech” on repeat, DM me “UN-VAGUE” on Instagram and let’s have a look at what’s missing.======================💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

In this episode, I’m talking about what actually changes when guesswork disappears from your brand. Not in a dramatic, burn-it-all-down way, but in the quiet, everyday moments where things suddenly feel lighter.We chat about:* Why your brand feeling “off” usually isn’t aneffort problem* How guesswork sneaks into your visuals and slowly drains your energy* What it feels like when your colours, fonts and direction are already decided* Why being bored of your own branding can actually be a really good signI also share a personal story about copywriting, how that mirrors what I see with design clients all the time, and why clarity tends to show up as calm, not excitement.======================💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

In this episode, we run your brand through a gentle taste test… looking at the real signs something’s off, why that happens, and what it actually means to “fix” your brand without burning it all down and starting again.I walk you through:* The subtle signs your visuals are holding you back* Why DIY isn’t the problem (but guesswork is)* How shaky foundations show up in your day-to-day content* What changes once your colours, fonts and vibe are chosen with intentionIf you’ve been stuck in the loop of tweaking, second-guessing, and avoiding showing up because your brand doesn’t feel like you, this episode will help you see what’s really going on, and what to do next.The Brand Kit Advent Calendar drops December 1st!12 one-of-a-kind Brand Foundation Kits, to help you get those ingredients right. 👉 Want first pick of the one-of-a-kind Brand Foundation Kits in the Brand Kit Advent?Join the waitlist for early access: https://studiocoya.myflodesk.com/advent======================💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

In this episode, we’re going underneath the logo, the templates, and the “make it look cute” phase, and talking about why your visuals feel off before you even open Canva.I’m breaking down why most visuals fall apart before you even start designing. It’s not about talent or taste. It’s about the ingredients.I’ll share:* what your “brand pantry” is and why it matters* the real reason your visuals feel chaotic* how my 30-day branding challenge made this painfully obvious* what changes when your visual ingredients are actually chosen to belong togetherPlus, I share details about the Brand Kit Advent Calendar!!12 one-of-a-kind Brand Foundation Kits, all dropping December 1st.👉 Want first pick of the one-of-a-kind Brand Foundation Kits in the Brand Kit Advent?Join the waitlist for early access: https://studiocoya.myflodesk.com/advent======================💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

In today’s episode, I’m sharing the honest story behind the Brand Foundations Advent Calendar!I talk about how a business rut, a 30-day branding challenge, and one conversation with a friend pushed me to break a rule I’ve had for years.If your brand feels “off” no matter how many times you tweak your colours or fonts, this episode will help you understand why.It’s not your taste. It’s your foundations.I talk about:* why DIY isn’t the problem (guesswork is)* how personal projects can pull you out of a rut* why intentional brand foundations matter WAY earlier than people think* and why I’m offering one-of-a-kind Brand Foundation Kits for the first time everJoin the waitlist for early access: https://studiocoya.myflodesk.com/advent======================💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

In this episode, I’m joined by Felly Day, founder of FD Studio and host of The Unprofessional Entrepreneur podcast, to talk about how to repurpose your content the right way, so it works harder for you without sounding recycled or losing your voice.You’ll learn:* The most common mistakes people make when repurposing content* How to find your core content and build from there* How repurposing isn’t about doing more, it’s about doing it smarterIf you’ve been creating non-stop but not seeing results, this one’s your permission slip to stop the content treadmill and rethink your approach.Connect with Felly:* Website: fellyday.com* Private podcast: The CLIP Framework* The Unprofessional Entrepreneur Podcast: fellyday.com/podcast======================💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

In this episode, I walk through three moments you might have run into: the Ghosted DM, the Offer Spiral and the Content Treadmill and reveal the common thread so you can stop patching symptoms and start making your signature offer instantly recognisable.If that sounds like where you are right now, this is your sign to stop fixing the wrong thing: Stick it in the Offer Oven 🍞======================💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

If people hesitate at your £1k, £2k, or £5k offer, it’s probably not because the price is wrong.It’s because what they SEE doesn’t line up with what it’s WORTH 👀In this episode of Nourish Your Brand, I’m breaking down the price-perception gap. Chatting through why even the most transformational offer can feel “too expensive” and how to fix it so your offer finally looks like it belongs at the level you’re selling at.Close that gap by branding your offer: Stick it in the Offer Oven 🍞======================💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

How do you know if what you’ve created is really “signature”… or just another item on the menu?In this episode, I’m breaking down why a signature offer is the foundation of your business, how to know if you actually have one, and why it’s the very first step before you even think about branding, funnels, or launches. Because without it, your sales will always feel unpredictable and your marketing will always feel scattered.Here’s what I cover in this episode:* What truly makes an offer “signature”* Why only one offer should lead your brand (even if you have a few)* Obvious examples and not-so-obvious examples of signature offers* Why a clear signature offer is easier to brand, easier to sell, and easier to scaleBefore you worry about branding, funnels, or launches… you need a signature offer. Once you’ve nailed yours, the next step is to make it unforgettable.That’s exactly what I do inside Offer Oven: a 7-day sprint where I take your signature offer from forgettable to irresistible. Together we’ll go from strategy to brand identity and assets that make your offer look as transformative as it really is — so you can confidently raise your prices and head into your next 5-figure launch knowing your offer will sell like hotcakes.👉 Apply for the Offer Oven======================💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

I’m joined by the brilliant and spicy Emelie from Pass the Queso — messaging and sales copy strategist, head honcho of personality-packed copy, and advocate of the phrase “B-minus work is still work.”We talk about:* How to write faster without sacrificing personality or conversion* Why getting clear on your message makes everything easier (and less emotional)* What “quality” copy really means — and how to know when yours is hitting the mark* Letting go of the pressure to sound clever and embracing the unsexy version first* And how simplifying your process can help you actually enjoy writing (yes, really)Emelie also shares what happened when she pivoted the messaging for Stand Up Copy — and why regularly revisiting your message is a good thing.🔗 Connect with Emelie:Threads: @passthequesoWebsite: passthequeso.comStand Up Copy: standupcopy.com======================💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

We made it to 50 episodes! 🎉It’s the grand finale of the 5-part series celebrating Nourish Your Brand’s 50th episode! 🎉 Over the past few weeks, I’ve shared 50 bite-sized tips to help you refine, refresh, and fall back in love with your brand.In Part 5, we’re digging into Growth & Evolution. I’m chatting through how to keep your brand alive as your business expands, your audience shifts, and your goals evolve. From refreshing your visuals without starting from scratch, to building brand moments into your client experience, these tips will help you nurture a brand that grows with you (instead of holding you back).✨ If you’re ready for hands-on support bringing your next evolution to life, let’s chat about how I can help: book a free call with me and let’s see how I can help.======================💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

We made it to 50 episodes! 🎉We’re 4 parts into this 5-part feast of branding tips, and today is all about cohesion and consistency.From visual brand checklists and custom templates to bringing your identity into those “unseen” client touchpoints, these 10 tips will help you stay instantly recognisable without the constant scramble. Because when everything feels aligned, your audience trusts you faster — and saying yes becomes easier.If you’re ready for branding that’s cohesive from your homepage to your onboarding docs, book a free call with me and let’s see how I can help bring it all together.======================💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

We made it to 50 episodes! 🎉In Part 3 of this 5-part series, we’re diving into the visuals: the flavours, textures, and plating that bring your brand to life.If your brand’s felt a bit visually all over the place, these 10 practical tips will help you build a visual identity that connects. We’ll talk layout rhythm, hero colours, photo styles, on-brand templates, and all the tiny touches that make your brand feel instantly recognisable – without feeling samey or stale.✨ If you want your visual identity to feel cohesive and custom, not cobbled together, book a sales call and let’s chat about how we can make your brand look as good as it actually is.======================💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

We made it to 50 episodes! 🎉This is Part 2 of our 5-part series, and we’re diving into one of my favourite things: branding your offers.Because your offer isn’t just any old service, it’s something you want your business to be known for.These 10 tips will help you give it the identity, structure, and energy it needs to stand out. From naming your framework to creating a visual presence and building consistency across assets, you’ll learn how to brand your signature offer with clarity and confidence.Want your signature offer to stand out in a crowded feed? Work with me to give it the flavour it deserves.======================💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

We made it to 50 episodes! 🎉To celebrate, I’m sharing 50 bite-sized branding tips across a special 5-part podcast series — and today’s episode is all about foundations.In part 1, we’re getting into the emotional and energetic layers of your brand. The gut-level stuff that people feel. From tone and values to brand rituals and visual alignment, these 10 tips will help you build connection, trust, and resonance, right from the first impression.If your brand’s feeling a little off but you can’t quite put your finger on it, book a free call with me to chat about how I can help.======================💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

In this episode of Nourish Your Brand, I’m joined by personal stylist Sophia Bayly – and we’re digging into how your personal style can play a powerful role in expressing your brand. Whether you’re showing up on stories, walking into a networking event, or simply working from home, how you dress matters – not because of the trends, but because of how it makes you feel.Sophia shares her approach to styling for visible entrepreneurs, why getting dressed is one of the simplest forms of self-care, and how your wardrobe can either support or sabotage your confidence. We also explore the link between brand values and style pillars, and the subtle shifts that can help you feel more ‘put together’ without doing a full wardrobe overhaul.🔗 Connect with Sophia:Style RefreshInstagram: https://www.instagram.com/sophia.a.bayly/Website: https://www.sophiaabayly.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

I’m sharing why branding feels like it takes forever (even when you’re working on it constantly), how to know if you’re stuck in the endless tweaking loop, and what to do to finally get a brand that works — without spending months figuring it out.Spoiler: You don’t need more time. You need a better process.Whether you’ve been fiddling with fonts, stuck in Canva chaos, or second-guessing every visual — it’s time to stop taste-testing and finally plate the dish.Go from “still tweaking” to “fully branded and ready to serve” in just two weeks 👇🍽️ Apply for The Brand Chef’s Special: studiocoya.com/special⚡ Bonus: Apply before 22 May to get your sales page design included for FREE!======================💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

In this episode, I break down what offer branding actually is (no, it’s not just picking a cute name), why it matters more than most people realise, and how it helps you stand out and sell faster.Because if your signature offer still looks like a sub-section of your website… we’ve got a little work to do 👀Whether you’re planning a launch or just tired of explaining your offer on repeat — this one’s for you.I talk through:🥣 What offer branding actually is — and how it’s different from your business brand🥣 Why most online service providers overlook it (and why you shouldn’t)🥣 How branded offers boost client experience, referrals, and retention🥣 The #1 sign your offer might need its own brand identity🥣 Real talk on when offer branding is not the right move🍽️ Apply for The Brand Chef’s Special: studiocoya.com/special⚡ Bonus: Apply before 22 May to get your sales page design included for FREE!======================💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

In this episode, we’re talking about what it means when your brand’s quietly gone stale and how to spot the signs. If you’ve been feeling a bit “off” every time someone clicks your sales page, or like your visuals aren’t backing you up anymore – this one’s for you.Because your branding isn’t just about how you look, it’s about how you sell.Inside this episode:✨ Subtle signs your branding has expired – and how they might be quietly holding you back✨ How outdated branding affects your confidence, clarity, and sales✨ Why your business and your offer need distinct identities✨ A behind-the-scenes look at the Brand Chef’s Special: my 14-day branding sprint🎁 BONUS: Get your sales page design for free!Just apply for the Brand Chef’s Special by 22 May. Apply here: studiocoya.com/special======================💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

What if the person on the other end already knew they wanted to work with you – before you said a single word?That’s what happens when your business brand, offer brand, and theme are all working together.In this episode, I’m diving into:→ Why sales calls feel like hard work when your brand isn’t doing the pre-work→ How mediocre branding across your business, offer, and theme leads to friction→ The real reason clients say “I love your vibe!” but don’t actually buy→ What changes when your brand starts doing the talking for youIf your brand isn’t getting buy-in before the call… this is the episode you need.P.S. We’re currently inside the Knead a Theme Challenge – and it’s not too late to jump in!I’m taking my own offer through the process and it’s already sparking fresh ideas.Join us → studiocoya.myflodesk.com/challenge======================👩🏻‍🍳 Want me to design your branding? Head on over to the Brand Kitchen studiocoya.com/brand-kitchen🍞 Need your offer to rise above the rest? Check out the Offer Oven studiocoya.com/offeroven💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

Over-explaining your offer, getting compliments instead of clients, or endlessly tweaking your visuals?In this episode, I’m sharing why your branding problems might not actually be branding problems – they might be theming problems.Because when your brand is missing a clear, strategic theme, it can feel flat, disconnected, and forgettable – no matter how “on-brand” it looks.We’ll cover:🍞 What a theme actually is (and what it’s not)🍞 The 3 red flags that signal your brand is missing a theme🍞 Why good branding needs more than just good designLet’s figure out what’s really going on behind the scenes and how to fix it without burning it all down.🥣 Join the free 4-day Knead a Theme challenge (starting May 5!)→ studiocoya.myflodesk.com/challenge======================👩🏻‍🍳 Want me to design your branding? Head on over to the Brand Kitchen studiocoya.com/brand-kitchen🍞 Need your offer to rise above the rest? Check out the Offer Oven studiocoya.com/offeroven💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

I’m diving into how a theme can be the difference between sounding like everyone else… and becoming the one your dream clients actually remember.We’ll chat about:* Why looking polished isn’t enough in a crowded market* How theming helps you differentiate without shouting* A real client story – The Two Lauras and their “jeans and a jumper” vibe* How to find a theme that makes your brand unmistakably youThis isn’t about picking a quirky metaphor and hoping for the best. It’s about using a theme to position your brand in a way that’s clear, interesting and different from the competition.🥣 Join the free 4-day Knead a Theme challenge (starting May 5!)→ studiocoya.myflodesk.com/challenge======================👩🏻‍🍳 Want me to design your branding? Head on over to the Brand Kitchen studiocoya.com/brand-kitchen🍞 Need your offer to rise above the rest? Check out the Offer Oven studiocoya.com/offeroven💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

Theming can be a powerful tool for standing out and creating emotional connection — but only if it actually supports your brand’s strategy. I’ll walk you through the real reason my first food theme flopped (spoiler: it wasn’t the theme’s fault!), what shifted when I finally gave my theme a job to do, and how you can avoid the confusion and frustration I went through.If you’ve been feeling tempted to pick a “cute” theme, or you’ve tried one but it’s not landing the way you hoped, this episode will help you rethink your approach — and show you how to build a brand that doesn’t just look good, but actually works.Plus, I’m inviting you into my free 4-day Knead a Theme challenge, kicking off May 5th — to help you discover a theme that brings your brand to life and drives your business goals forward.🥣 Join the free 4-day Knead a Theme challenge (starting May 5!)→ studiocoya.myflodesk.com/challenge======================👩🏻‍🍳 Want me to design your branding? Head on over to the Brand Kitchen studiocoya.com/brand-kitchen🍞 Need your offer to rise above the rest? Check out the Offer Oven studiocoya.com/offeroven💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

I’m walking you through the 3 essential layers of a brand that actually works (yes, we’re talking croissants 🥐), and how to know if your business is missing one.Whether you’re launching an offer, side-eyeing your sales page, or just wondering why your “pretty” brand isn’t converting, this one’s for you.Learn:* Why good-looking branding isn’t always effective* The role of business branding, offer branding, and theming (and how they work together)* How to know if your brand is ready for its next evolutionPlus, I’m sharing details on the FREE Knead a Theme challenge and how it might just be the first step to the layered, unforgettable brand you’ve been craving.🥣 Join the free 4-day Knead a Theme challenge (starting May 5!)→ studiocoya.myflodesk.com/challenge======================👩🏻‍🍳 Want me to design your branding? Head on over to the Brand Kitchen studiocoya.com/brand-kitchen🍞 Need your offer to rise above the rest? Check out the Offer Oven studiocoya.com/offeroven💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

In this episode, I’m diving into why your offer needs its own identity — not just a cute name or a tab on your website, but a full-on vibe that makes it instantly recognisable and easy to sell. I share the difference between how Brand Kitchen and Offer Oven landed with my audience, what changed when I built a world around my offer, and how that shift created more buzz, ease, and excitement in my business.You’ll also get a reflection prompt to help you figure out whether your offer’s having its own moment — and what to do if it’s not.🥣 Join the free 4-day Knead a Theme challenge (starting May 5!)→ studiocoya.myflodesk.com/challenge======================👩🏻‍🍳 Want me to design your branding? Head on over to the Brand Kitchen studiocoya.com/brand-kitchen🍞 Need your offer to rise above the rest? Check out the Offer Oven studiocoya.com/offeroven💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com

In this episode, I’m joined by the brilliant Emilie Nutley, a Financial Strategist and Money Coach. We chat about how to pay yourself properly, why building a buffer is more important than obsessing over five bank accounts, and how to stop treating your profit like Monopoly money. Emilie shares how to shift out of feast-and-famine cycles and into confident, consistent cashflow – with zero spreadsheet shame required.From mindset shifts to practical money moves, this episode is packed with gems that’ll help you use your money with purpose and start building the life and business you actually want.💸 About Emilie:Emilie Nutley is a Financial Strategist and Money Coach for Online Service Providers, Coaches, and Creatives who are brilliant at making money, but secretly sweating behind the scenes when it comes to using it.With a background in financial advising and money psychology, Emilie helps business owners move from feast-and-famine chaos to calm, consistent cashflow, pay themselves like pros, and build long-term wealth without drowning in spreadsheets or shame.🔗 Connect with Emilie:Cashflow ConfidentWealthy AFInstagram: https://www.instagram.com/emilienutley/Website: https://emilienutley.co.uk/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com