69: To Attract More Coaching Clients Plan Their Journey To You

Have you ever considered exactly how coaching clients will find you? That’s what this episode is all about.Here I am in Week 2 of social distancing during the pandemic and I’m attempting somewhat of a structure for my life but definitely not business as usual. It does help to establish habits and a schedule as you can.With so much suffering none of us can be in that default mode we had before. That said, I believe these times are an opportunity for learning new ways of managing our states of mind, taking extreme care and being community minded. I hope you’re staying healthy. Many blessings to you.Getting back to the Coaching Business Checkup series. This episode is all about mapping the journey your potential coaching clients will take to find you. Show notes can be found at prosperouscoach.com/69. And this episode follows on the topic of Episode 67, which was all about strategizing your coaching business model.You can’t strategically map your customer’s journey until you’ve determined your business model. And you can’t determine your business model until you’ve chosen a viable target audience and discovered the BIG problem that motivates them to seek solutions.See how it’s all connected? It’s all of a piece. That’s what strategy is all about. What Is A Customer Journey?It’s a plan with 4 main steps:Raise AwarenessProvide ValueInspire EngagementInvite Them InOne step primes the next, which primes the next.The secret to creating an effective customer journey (and anything for your business) is teaching yourself to think like your ideal clients.What motivates them? What inspires them? What helps them trust you? What do they want? What turns them off? No doubt you’ve been doing a lot to stay visible. Maybe you’re using a blog or podcast, social media and other methods to stay in front of your target audience.·      But do you have a strategy for that?·      Are you showing up where your audience is?·      Are you showing up often enough?  ·      Are they connecting your brand with their big problem? ·      Is what you’re doing leading your audience to an outcome? The first thing to consider is … what motivates your audience to seek solutions? Because if they aren’t out there seeking a solution you can help them to, how will you possibly grab their attention? This goes back to their BIG Problem, which I talked about in Episode 65.Using my business as an example, the big problem that motivates my ideal prospective clients to seek solutions is the agonizing question — “What’s my coaching niche?” It’s the top of mind Big Problem for new coaches. For 14 years I’ve been raising awareness about that topic. Can I do more for my clients than help them identify a profitable niche? Absolutely! But I know that every coach struggles with this (I did!).And I’ve made a long study in how to solve that problem. What about you? How will you help your audience connect you and your brand to their big problem?More notes from this episode can be found at prosperouscoach.com/69 Want help figuring out the BIG PROBLEM you help your audience achieve? Grab a Strategy Session.