69 - Why It Pays Off To Be A T-Shaped Marketer With Bartek Woroniecki

The journey to a marketing career doesn't have a specifically laid out path. And this week's guest Bartek Woroniecki is a great example of that. From BDR to now running demand gen programs and marketing operations at a fast-paced startup, Bartek has grown his career by taking on different roles that helped him hone a broad skill set across marketing and even operations. Bartek is a rare unicorn demand gen lead who really understands how to execute all parts of marketing from developing a campaign idea to creating paid campaigns, developing content, and then reporting on its success. In this week's episode, follow Bartek along his journey and find out how he was able to develop these skills and why it has really paid off for his career in a B2B SaaS startup. Follow Bartek on LinkedIn: https://www.linkedin.com/in/bartekworoniecki/