#7 Consumer Insights - What to do with data

What this episode covers

Digital acceleration in the online fashion space is here to stay, meaning that data is increasingly a critical component of brands’ marketing strategies. Collecting data isn’t the tricky part, it’s what you do with the data that counts. Listen in as Sarah Jin, Team Lead Brand Consulting at ZMS Insights, explains how you can leverage consumer insights to make better decisions, faster. Want to dive a little deeper? Check out ZMS Insights.

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Frequently Asked Questions

How long is this episode of Inside Fashion Marketing by Zalando Marketing Services?

This episode is 20 minutes long.

When was this Inside Fashion Marketing by Zalando Marketing Services episode published?

This episode was published on September 16, 2021.

What is this episode about?

Digital acceleration in the online fashion space is here to stay, meaning that data is increasingly a critical component of brands’ marketing strategies. Collecting data isn’t the tricky part, it’s what you do with the data that counts. Listen in...

Can I download this Inside Fashion Marketing by Zalando Marketing Services episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.