#7 Consumer Insights - What to do with data

An episode of the Inside Fashion Marketing by Zalando Marketing Services podcast, hosted by Zalando Marketing Services GmbH, titled "#7 Consumer Insights - What to do with data" was published on September 16, 2021 and runs 20 minutes.

September 16, 2021 ·20m · Inside Fashion Marketing by Zalando Marketing Services

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Summary

Digital acceleration in the online fashion space is here to stay, meaning that data is increasingly a critical component of brands’ marketing strategies. Collecting data isn’t the tricky part, it’s what you do with the data that counts. Listen in as Sarah Jin, Team Lead Brand Consulting at ZMS Insights, explains how you can leverage consumer insights to make better decisions, faster. Want to dive a little deeper? Check out ZMS Insights.

Episode Description

Digital acceleration in the online fashion space is here to stay, meaning that data is increasingly a critical component of brands’ marketing strategies. Collecting data isn’t the tricky part, it’s what you do with the data that counts. Listen in as Sarah Jin, Team Lead Brand Consulting at ZMS Insights, explains how you can leverage consumer insights to make better decisions, faster. Want to dive a little deeper? Check out ZMS Insights.

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