EPISODE · Oct 19, 2020 · 28 MIN
7 - Green Light – 2010 to 2017
from Bring Back Bronco: The Untold Story · host sarah turner, Karl Brauer, tom patterson, sonari glinton, Michelle Krebs, mark grueber
Is this really it?After three attempts over 15 years, the Bronco Underground is on the verge of giving up. Then outside market forces suddenly turn in their favour. America’s love affair with the SUV is pushing small cars out of production and that opens up an opportunity for the Bronco.But make no mistake, it isn’t going to be easy. Bronco had been out of the market for more than 20 years and this is its last chance.What Can the Bronco Underground learn from Jeep -- about what the off-road market really wants?for more info: broncopodcast.ford.com
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What this episode covers
After three attempts over 15 years, the Bronco Underground is on the verge of giving up. But strange winds are blowing. America is in a love affair with the SUV and that passion breathes new life into Bronco. But one legal footnote threatens to derail the whole project. Can Christmas come in March?
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7 - Green Light – 2010 to 2017
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