7: How Real-Time Marketing Helped Oreo Go Viral

What this episode covers

Camden sits down with Jacqueline Crane, team director at EKR, to talk about the viral Oreo tweet during Super Bowl XLVII and why real-time marketing helped them grab a piece of the spotlight. They discuss some of the insights provided by Mike Nuzzo in a previous episode and why a campaign like this may or may not do well in today’s social media landscape. Listen to our episode with Mike Nuzzo! If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email [email protected].

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Frequently Asked Questions

How long is this episode of Brands & Campaigns?

This episode is 27 minutes long.

When was this Brands & Campaigns episode published?

This episode was published on January 25, 2024.

What is this episode about?

Camden sits down with Jacqueline Crane, team director at EKR, to talk about the viral Oreo tweet during Super Bowl XLVII and why real-time marketing helped them grab a piece of the spotlight. They discuss some of the insights provided by Mike Nuzzo...

Can I download this Brands & Campaigns episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.