EPISODE · Apr 14, 2021 · 52 MIN
#7 Klientų lojalumo tyrinėjimai: pokalbis su Maxima pirkėjų lojalumo valdymo skyriaus vadove
from MR hackers · host MR hackers
Klientų lojalumo didinimas reikalauja nuoseklios, tačiau kartu ir prisitaikančios prie besikeičiančių vartotojų elgsenų strategijos ir be abejo - tyrimų. Kartu su Maxima LT Pirkėjų lojalumo valdymo skyriaus vadove Ona Makauskaite-Gudaitiene tyrinejame daugiadimensinės lojalumo sąvokos pritaikymą praktikoje.
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#7 Klientų lojalumo tyrinėjimai: pokalbis su Maxima pirkėjų lojalumo valdymo skyriaus vadove
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