EPISODE · Jun 23, 2025 · 39 MIN
7 Meta Ads Tactics I've Changed My Mind About
from The Andrew Faris Podcast · host Andrew Faris
RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotify.FERMATCreate funnels the same way you create ads with FERMAT by visiting https://fermatcommerce.com/af//In this tactical solo episode, Andrew Faris breaks down 7 updated Meta ad buying strategies that are shaping how top brands scale in 2025. Based on personal account data, Meta Performance Summit insights, and conversations with reps, Andrew shares what’s actually working—including why he’s now running 15–20 ads per ad set, how he’s avoiding the learning phase trap, and his new take on creative testing campaigns.Whether you're managing $5K or $500K/month in spend, this episode is packed with non-obvious tactics that can unlock growth and reduce wasted spend.Topics Covered:- How many ads to run per ad set- Why learning phase really matters now- The truth about creative testing campaigns- Manual bidding vs automated budgets- How to relaunch an underperforming ad (Thumbnail Trick)- Why iterative creative is dead (and what to do instead)- Data quality, Elevar, and pixel hygiene tips//CHAPTER TITLES:00:01:21 - Machine Learning & Meta Ads00:05:56 - Get Your Ads Out of Learning Phase00:14:22 - Wasting Money On Test Ads00:22:26 - Creative Testing Campaign00:35:57 - Importance of Thumbnails & Creative Swap Outs//SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast//FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected] with Andrew: https://ajfgrowth.com
What this episode covers
RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotify.FERMATCreate funnels the same way you create ads with FERMAT by visiting https://fermatcommerce.com/af//In this tactical solo episode, Andrew Faris breaks down 7 updated Meta ad buying strategies that are shaping how top brands scale in 2025. Based on personal account data, Meta Performance Summit insights, and conversations with reps, Andrew shares what’s actually working—including why he’s now running 15–20 ads per ad set, how he’s avoiding the learning phase trap, and his new take on creative testing campaigns.Whether you're managing $5K or $500K/month in spend, this episode is packed with non-obvious tactics that can unlock growth and reduce wasted spend.Topics Covered:- How many ads to run per ad set- Why learning phase really matters now- The truth about creative testing campaigns- Manual bidding vs automated budgets- How to relaunch an underperforming ad (Thumbnail Trick)- Why iterative creative is dead (and what to do instead)- Data quality, Elevar, and pixel hygiene tips//CHAPTER TITLES:00:01:21 - Machine Learning & Meta Ads00:05:56 - Get Your Ads Out of Learning Phase00:14:22 - Wasting Money On Test Ads00:22:26 - Creative Testing Campaign00:35:57 - Importance of Thumbnails & Creative Swap Outs//SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast//FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected] with Andrew: https://ajfgrowth.com
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7 Meta Ads Tactics I've Changed My Mind About
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