7 Minute Crash Course On Live Social Shopping

In this clip from Gary’s appearance on Squawk Box, he dives into a trend that’s about to explode in the U.S. — live social shopping.If you’ve been sleeping on platforms like Whatnot, TikTok Shop, or even Instagram Live as sales channels, this is your wake-up call. Gary breaks down how social commerce is evolving, why it’s dominating overseas, and what brands and creators need to do now to catch up.