EPISODE · Mar 26, 2026 · 11 MIN
7 Non-Obvious Ways to Use Social Proof and Persuade (That No One's Talking About)
from RICH Messaging® with Angela Murphy | Buyer Psychology & Persuasion Strategy for Business · host Angela Murphy
Most people think social proof is just testimonials, reviews, and case studies, but the real psychology behind why people trust and buy goes much deeper.In this episode of RICH Messaging®, I explore 7 non-obvious ways to use social proof to increase conversions, reduce buyer hesitation, and apply persuasion techniques that actually influence decisions.3 Invaluable Takeaways From This Episode:1️⃣ Why social proof can be your best friend in persuasion and stop you from having to work so dang hard to convince people that your product or service is good. 2️⃣ One social proof technique that helped restaurant sales jump by 13% – 18%, and the exact ways you can use it too in your own business. 3️⃣ How using a waitlist can build trust and change buyer behavior without spending any money. Useful Resources Mentioned In This Episode: Grab the free guide called Craft Marketing Messages That Work Like Magic (In 4 Simple Steps). This tool will help you identify the problem your product or service solves and show you the finite list of 13 things that people ACTUALLY buy. Check it out here: https://justpositionit.com/whatruselling/ Podcast Alerts: Visit https://rich-messaging.com Want Even More From Me?Grab the book, Get Messaging Down Pat: 11 Messaging Mistakes Killing Your Sales (and what to do instead). You’ll learn powerful psychological insights on exactly how to make your message convert. Here is the link: https://justpositionit.com/messaging-mistakes-guide/ Sources: Robert Cialdini (Influence), Nudge (Behavioral Science Simplified) Let’s Connect:Facebook → Justpositionit with Angela MurphyInstagram → @your_marketing_galWebsite → https://justpositionit.com/Leave a Rating 🤩If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon!
What this episode covers
Most people think social proof is just testimonials, reviews, and case studies, but the real psychology behind why people trust and buy goes much deeper. In this episode of RICH Messaging®, I explore 7 non-obvious ways to use social proof to increase conversions, reduce buyer hesitation, and apply persuasion techniques that actually influence decisions. 3 Invaluable Takeaways From This Episode: 1️⃣ Why social proof can be your best friend in persuasion and stop you from having to work so dang...
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7 Non-Obvious Ways to Use Social Proof and Persuade (That No One's Talking About)
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