7. Podcasting for a Good Time: Authenticity, Branding, and Staying Consistent with Alisha Kumar

Here’s the truth - a lot of podcasts are inauthentic. If you want to show up as who you are and connect with your audience more, this episode is for you!  In this episode, I chat with my friend, Alisha Kumar, host of Here for a Good Time, to talk all things podcasting! From finding the courage to launch her show to balancing podcasting with her other ventures, Alisha shares her journey of creating a podcast that’s raw, humorous, and undeniably authentic. Alisha dives into her strategies for showing up authentically on her podcast, creating a human connection with her audience, and building a brand that resonates. She also shares her experiences navigating cultural expectations, outsourcing strategically to manage her workload, and marketing her show using creative techniques like PR packages and leveraging Instagram and Pinterest. Whether you're a podcaster or aspiring to start your own show, Alicia's advice will inspire you to take action and embrace your unique voice. In this episode: Why authenticity is key to connecting with your audience. How Alisha overcame cultural and personal fears to launch her podcast. Alisha’s creative approach to marketing her podcast, including PR packages and Pinterest. Tips for outsourcing podcast tasks and staying consistent. The importance of trademarking and legal work in podcasting. Connect with Alisha: Here For A Good Time Podcast: https://podcasts.apple.com/us/podcast/here-for-a-good-time-podcast/id1673553517 Alisha’s Instagram: https://www.instagram.com/alishakumar/ The Social Project Website (for all your marketing needs): https://thesocialproject.ca Podcast Instagram: https://www.instagram.com/goodtimemediaco/ Connect with me, Hayleigh Hayhurst: Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠ Website: ⁠https://www.espressopodcastproduction.com/⁠ Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠ YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠ Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/