7 Principles of Persuasion With Patrick Van Der Burght

Behavioral psychology explains why people say yes, and in part two of this conversation Patrick Van Der Burght walks through all seven universal principles of persuasion and the framework that decides which one to use.Patrick is one of a small number of trainers worldwide licensed directly through the Cialdini Institute, a founding member of that institute, a business partner of Dr Robert Cialdini, and the author of How to Hear YES More Often. He has spent 26 years teaching this material to professionals around the world, and every piece of it rests on research rather than instinct. What you will learn:All seven universal principles of persuasion, explained with real examplesThe three stage framework of relationship, uncertainty and motivationWhy there is no single most powerful principleThe optimal average review score range, and why five stars costs you credibilityHow rounded numbers damage believability, and what to use insteadHow a principle can be used backwards and work against you Connect with Patrick Van Der Burght:Ethical Persuasion Website: https://ethicalpersuasion.com.au/Patrick Van Der Burght Profile: https://patrickvanderburght.comHow to Hear YES More Often: https://yesmoreoften.com/Ethical Persuasion Unlocked Podcast: https://ethicalpersuasion.com.au/podcast/YouTube: https://www.youtube.com/@ethicalpersuasionLinkedIn: https://www.linkedin.com/in/patrick-van-der-burght/Facebook: https://www.facebook.com/ethicalpersuasion/Instagram: https://www.instagram.com/ethical_persuasion/TikTok: https://www.tiktok.com/@ethicalpersuasion Connect with Dwight Heck:Give A Heck Website: https://www.giveaheck.comPodcast Page: https://www.giveaheck.com/podcastYouTube Channel: https://www.youtube.com/@giveaheckFacebook: https://www.facebook.com/dwight.heckInstagram: https://www.instagram.com/give.a.heckLinkedIn: https://www.linkedin.com/in/dwight-heck-65a90150/TikTok: https://www.tiktok.com/@giveaheckTwitter / X: https://twitter.com/give_a_heckWork With Me / Be a Guest: https://www.giveaheck.com/contact-us/