7 Secrets of a Top Luxury Agent with Jack Cotton

What does it take to become a top luxury agent? This is the question we seek to get answers from my guest, Jack Cotton. Jack is the author of the book "Selling Luxury Homes" and is an industry icon in luxury real estate.  He started his business in 1974 in his college dorm. He has decades of experience in real estate and will be sharing some of the wisdom he has gathered over the years. Jack Cotton is among the few people I consider an icon in luxury real estate. In this episode, Jack shares his real estate journey. He tells us how he began his business in a college dorm in 1974, positioned himself as an expert to build a client base, and got into luxury real estate, among other exciting things about his journey. If you are an agent looking to take your game a notch higher, here is your chance to learn from Jack. Don’t forget to check out his books.   “What is in the best interest of the client is the #1 rule to live by as a Realtor.”-Jack Cotton   Three Things You'll Learn How to position yourself as an expert The best ways of managing client expectations Choosing an agent for a unique property Connect with Jack Cotton: Website: https://www.jackcotton.com/ Check Out Jack’s Books: https://www.jackcotton.com/book-store/