PODCAST · business
Luxury Listing Specialist - Dominate High End Listings In Any Market
by Michael LaFido
Where top luxury agents reveal their best practices PLUS interviews with real estate industry influencers, thought leaders and luxury marketing experts, you’ll come away from each episode with new strategies and tactics to list and sell high-end homes in ANY market. Learn from top agents like Ben Bacal, Gary Gold, Patrick Lilly, Rochelle Maize, Frank Aazami and many more!
Episodes
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The Luxury Realtor's Guide to Costa Rica Featuring Eric and Johanna Sachs, Ian McPherson
Luxury is no longer local. In this episode, Michael LaFido is joined by Eric Sachs and Ian McPherson to explore why Costa Rica has become a premier destination for luxury real estate, investment opportunities, and global referrals. Learn how agents can expand their network, better serve...
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Luxury Lifestyle Storytelling: The Next Evolution in Listing Videos
What separates a luxury listing from every other property on the market? In this episode of the Luxury Specialist Podcast, Michael LaFido sits down with marketing strategist and copywriter Dan Kali of Vidified to discuss a different approach to real estate video marketing—one that focuses on...
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The Doctor Mindset: Start Telling The Truth. Ft. Eric Peterson
In this episode, Michael LaFido sits down with Austin agent Eric Peterson to discuss one of the toughest challenges agents face today: 👉 Having honest pricing conversations in a shifting market. As markets move from strong seller conditions to buyer markets, many homeowners remain anchored to…
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From $650k to $1.95m: How One Open House 2 Weeks Ago Landed A $3m Buyer Ft. Felita Fontenot
In this livestream-style episode, Michael LaFido shifts from interviewing service providers to spotlighting a real-world success story from one of his Luxury Mastery coaching students, Felita, a Houston-based agent with 24 years of experience. Michael frames the conversation around...
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Unlock Your Exponentials Potential with A.I with Nick Krem
How AI Is Reshaping Real Estate With Nick Krem In this week’s conversation, Michael LaFido sits down with Nick Krem, founder of the Krem Institute of Artificial Intelligence and creator of the AI Certified Agent designation. Together, they cut through the noise surrounding AI and get real about...
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Compass vs. Zillow, Private Listings & Your Legal Risk
In this powerful conversation, luxury specialist Michael LaFido sits down with James Dwiggins—third-generation broker, co-founder of NextHome, and host of Real Estate Insiders Unfiltered—to unpack what’s really happening in real estate post–August 17, 2024 and why every agent, team leader, and...
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Luxury Is Attention: How AI Builds Brands That Sell While You Sleep Ft. Tiffani Marroquin
Unlock how AI can quietly build your authority—and your pipeline—while you sleep. Michael sits down with AI strategist Tiffany Marroquín to break down the shift from traditional SEO to AEO (AI Engine Optimization) so you can start showing up as the trusted answer when clients ask tools like...
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How AI Is Transforming The Luxury Game Ft. Marki Lemons
In this episode, Michael LaFido sits down with global keynote speaker and tech strategist Marki Lemons to discuss the future of AI in luxury real estate. Together, they explore how REALTORSⓇ can use artificial intelligence to elevate their marketing, connect more deeply with affluent clients, and...
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The Art of Luxury Real Estate _ Where Design Meets Value
In this week’s blog, Michael LaFido interviews Florida luxury broker Heather Caine, founder of Style to Design, on how staging and design can help REALTORSⓇ sell faster and for more money. Heather explains that 81% of buyers can’t visualize a home’s potential, making presentation critical. She...
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Triple Threat Marketing: Direct Mail, Email & Social in 2025
In this episode, I sit down with Jimmy Mackin for a tactical deep dive into what’s truly working for real estate agents right now. We unpack the “triple threat” approach—combining direct mail, email, and social media—to help you generate leads and position yourself for growth in an ever-changing...
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Top Ways That AI & ChatGPT Are Rocking Real Estate!
In this episode, I sit down with Craig Grant, CEO of RETI and renowned tech educator, for a high-energy conversation about how artificial intelligence is transforming the real estate industry. From practical insights on leveraging ChatGPT and Google Gemini for day-to-day efficiency, to a deep…
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9 Years. 4 Brokerages. $6.5M Record Sale—Inside the Empire Mansion Case Study
In this episode, I take you behind the scenes of one of the most remarkable sales of my career—the nine-and-a-half-year journey to sell the iconic Empire Mansion, recently closing for a record $6.5M in Illinois. I break down exactly what worked, what I’d change, and the invaluable lessons this...
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The State of Real Estate 2025 - Tariffs, Supply, Demand, and Your Future Moves
In this episode, I share some timely insights from our recent live stream, diving into the intricacies of the current luxury real estate market and the potential impact of tariffs. We navigate through pressing questions posed by clients and industry peers, unearthing the realities and...
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Zillow Gone Wild - Crazy Listings Across America
In this episode of the Luxury Specials podcast, I sit down with Samir, the founder of Zillow Gone Wild, for an engaging conversation about the fascinating world of unique and eccentric real estate listings across America. We dive into the origins and success of Zillow Gone Wild, a social media...
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Why 71% of Realtors Sold Zero Homes Last Year—And How to Avoid Being One of Them!
In this episode, Michael LaFido dives deep into the alarming statistics released by the National Association of REALTORS® and explains why 71% of REALTORS® sold zero homes last year. He emphasizes the importance of educating consumers about choosing an active, successful agent over one who's not...
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Navigating New Regulations: Effective Strategies for Luxury Agents with Jay Macklin
Hey everyone, Michael LaFido here! I’m excited to share the latest developments from our recent podcast episode, featuring the extraordinary Jay Macklin. Jay’s journey from Michigan to establishing a thriving luxury real estate brokerage in Arizona is nothing short of inspirational. First off,...
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Celebrating 300 Episodes Milestone: Key Luxury Real Estate Insights from Michael LaFido
In our landmark 300th episode, I reflect on seven and a half years of insights and experiences, sharing with you the foundational strategies that have shaped the success of our Luxury Listing Specialist podcast. We delve into the fundamentals of real estate that remain crucial regardless of…
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Building High-End Client Relationships in Real Estate with Nicole Gary
In this episode, luxury real estate expert Nicole Gary and I dive into the current luxury market landscape in New York and Florida, sharing crucial strategies and mindsets that are driving success today. Whether you're just starting out or looking to sharpen your skills, this conversation is…
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The Art of Business Growth: Understanding Before, During, and After Units
In this episode, Dean Jackson and I dive deep into the mechanics of successfully managing and expanding your real estate business, focusing on the before, during, and after phases of client engagement. We explore Dean's innovative methods for dissecting your business into three pivotal units and...
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Dominating YouTube with Ken Pozek
In this episode, Michael LaFido welcomes Ken Pozek for an insightful discussion on how to dominate YouTube as a real estate professional. They explore the significance of becoming a local expert through video content and offer actionable advice to elevate your online presence. Ken, a successful...
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What’s Working Now: Elevating Your Luxury Real Estate Game with Tiffany LaRose
In this episode, Tiffany LaRose and I have an in-depth conversation about what's working now, from the importance of genuine relationships to breaking into the competitive luxury market, and we share invaluable insights that are sure to elevate your real estate game. Tiffany, the owner of the...
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Success in The Luxury Market: Essential Lessons from Top Agents
Are you curious about the secrets behind the success of top luxury agents in real estate? Wondering how they achieved their remarkable feats? If you're eager to uncover the key to their success, then you have to watch this insightful video. Discover the strategies, tactics, and mindset that set...
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Announcing the Secrets of Top Luxury Agents Book!
We are thrilled to share some exciting news with you! The highly anticipated book, Secrets of Top Luxury Agents, has been officially released and is now available for purchase. This collaborative effort features insights and experiences from 26 contributors within the luxury real estate industry,...
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Auctioning Elegance: Where Unique Homes Meet Their Match
When you’re helping a client sell a luxury home, do you consider auctions? Recently, I was lucky enough to attend a prestigious luxury home auction event in New York, and it opened my eyes to the benefits of luxury auctions. Whether it's a multimillion-dollar estate in the Hamptons or a unique...
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Exploring AREAA: Why Realtors Should Join with Hope Atuel
Happy Asian Pacific American Month! In this episode, we dive deep into the critical issue of housing affordability, particularly in high-priced markets, and discuss why agents should join AREAA. My guest, Hope Atuel, the executive director of the Asian Real Estate Association for Real Estate…
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Should You Consider Selling at a Luxury Home Auction?
What is a luxury home auction and when should your seller consider it? I recently attended a few luxury auctions, and they were great; however, they aren’t for everyone. Today, I’m breaking down why you might want to use an auction and sharing three circumstances when I think an auction house…
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Catapulting Into Upper Price Points: Strategies for Increasing Your Average Sale Price with Kacie Anderson
In this episode, Kacie Anderson and I delve into the transformational effect of their high-value listing appointment one year later. We discuss the challenges, strategies, and successes that ultimately led to an impressive $5.7 million sale and the breaking of a neighborhood record by Kacie. Our...
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Unlock Hidden Gems: The Power of Off-Market Properties
Are you ready to tap into whole new markets? Our latest video unveils the secrets to attracting buyers for off-market properties, offering a more exclusive route to sale. Learn from real-life success stories how to make your property an irresistible hidden gem. We'll guide you through leveraging...
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How to Get Cancelled and Expired Sellers Calling You & How to Position Yourself as the Hyperlocal Expert with Dustin Fox
Is there a secret sauce to getting canceled or expired sellers to call you? The answer is “yes,” and even better, Dustin Fox has some great ideas and systems to share. Dustin and I share some invaluable insights on attracting expired and canceled luxury sellers with groundbreaking marketing...
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Reverse Contingency
The real estate market is really tight right now. There aren’t a lot of luxury homes for sale, so if you have clients who are looking to downsize or move, they might have trouble finding a place they love. That’s where a reverse contingency strategy can help. Listen to learn more. Connect with...
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Understanding NAHREP and Why Realtors Need to Join with Jason Rivero
Are you familiar with NAHREP? Are you a member? If not, you need to listen to this episode with Jason Rivero. Jason joins me on today’s episode for a thought-provoking discussion on NAHREP (National Association of Hispanic Real Estate Professionals). Jason serves as the Executive Director of...
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Unique Closing Gift Ideas
Dive into the world of unique and memorable closing gifts! We're unveiling the luxurious Lamborghini wine set, a gift that elevates the standard of client appreciation. From crystal glasses to sparkling gold wine, see how we made a client's closing unforgettable. Listen to hear more.
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Architectural Trends 2024: Elevating Realtor Skills with Heidi Bolyard
In this episode, I chat with Heidi Bolyard, residential architect and creator of "Sold by Design," offering real estate agents practical tips on leveraging architecture trends for client value. Explore three key steps for agents to enhance client visualization, emphasizing quality questions,...
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Landing Page Videos
Connect with Michael LaFido: YouTube: @MarketingLuxuryGroup TikTok: @LuxurySpecialist Instagram: @LuxuryListingSpecialist
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The Luxe AI Certification: Secrets to Winning Luxury Real Estate Listings with AI with Rick Janson
Have you been using AI in your business? If not, you are missing out on a lot of benefits. In this episode, Rick Janson and I have an in-depth conversation on luxury real estate AI. We discuss the upcoming Luxe AI Certification class, which offers an 8-week course covering various AI topics,...
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What is Builders Mold?
Are builder mold concerns throwing a wrench into your property transactions? Mold issues can often put a pause on real estate deals. How should you address this concern proactively? Today I’m sharing a real-life story of a multimillion-dollar home sale affected by builder's mold. Learn how we...
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From Gold Medals to Selling Houses with Chad Hedrick
How have you transitioned in your life? In this episode, we delve into the fascinating world of transitioning from lessons learned from competing in a sport to real estate triumph. Our special guest, Olympic gold medallist Chad Hedrick, shares his inspiring journey from inline speed skating,...
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Secrets to a Flawless Property Handover: Your Final Walkthrough Checklist
What is expected from the buyer and seller during the final walk-through? Both sides have responsibilities they need to uphold during this critical phase of the real estate transaction. It's a pivotal moment where both parties work together to ensure a smooth transition of ownership and uphold…
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Understanding High Net Worth Individuals Passions, Hobbies, and Interests with David Friedman
Join me for an insightful conversation with David Friedman, co-founder of Wealth Quotient, as we dive deep into the minds of high-net-worth individuals. Discover the intricacies of their thoughts, spending habits, investments, and philanthropy in this exclusive discussion. David generously shares...
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How Can Technology Help an Agent in 2024 with the Founder of Slydial Toufic Mobarak
In this episode, I sit down with Toufic Mobarak, founder of Slydial and a prominent figure in the tech industry, to explore the latest advancements in technology. Our focus is on how artificial intelligence (AI) is transforming the real estate landscape. From cutting-edge communication tools to...
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Mastering the Art of Organized Packing
Are you thinking of selling your home and need to streamline the process with a touch of efficiency? There’s a strategy I learned from a client that can help you do this—it’s an approach inspired by a proven color-coded system. It not only simplifies the often overwhelming task of packing and...
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Staging Luxury: How We Sold this $2.55M Home to the First Person Who Saw It After Staging with Margaret Gehr
First impressions matter not only in human-to-human interactions but also in real estate. I believe many real estate agents leave thousands of dollars on the table because they fail to make a strong first impression on both potential buyers and buyer agents. In this episode, Margaret Gehr of...
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Navigating Expectations for a Seamless Real Estate Closing
Navigating the final walkthrough in real estate can be a game-changer for both buyers and sellers. I’ll dive into the crucial expectations from both perspectives, offering insights into what buyers anticipate and what sellers need to prioritize for a seamless experience. Discover real-life...
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Artificial Intelligence (AI) & Best Marketing Practices with James Rembert, The Zillow Killer
Artificial intelligence (AI) has been a buzzword in real estate. More and more people believe that it's the holy grail for marketing, but according to James, AI is just an advancement of communication. He believes that by strategically integrating the right AI tools, one can assemble a...
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A Great Moving Tip You Can Share With Your Clients
Are you looking for a unique way to stay in touch with your database? Today, I’m explaining a tip you can share with your luxury clients looking to downsize in the near future. This is a great way to provide value and stay top of mind with your clients even if they aren't planning on selling…
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How Did a One-Bedroom $5k Rental Client Turn Into an $8m Listing? with Michelle Beatty
When you do good to others, good things happen to you. One of our guests today, Michelle Beatty, went out of her way to get a certain lady a particular one-bedroom rental ($5k/month) that nobody was able to get her. The lady was so grateful for what Michelle had done for her. She told her family...
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The 6 Golden Nuggets of Luxury Real Estate
Are you looking to maximize your luxury real estate profits? Today, I’m sharing six essential revenue streams or golden nuggets, you need to be aware of. First, ensure you’re getting the most out of your past clients. You may think you’re already communicating with them, but many agents still…
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Need listings? Find out how to 10x your listing appointments in the next 12 Months with Kevin Markarian
How can I generate more leads? In this episode, you’ll get answers to that question. Kevin Markarian joins me on the podcast to discuss how to 10x your listing appointments in the next 12 months. Kevin is the founder and the chief strategy officer at Roopler, which is a lead generation company....
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Understanding the Reverse Offer Strategy for a ”Stale” Luxury Listing in Texas with Maria Howard
Please take a second and imagine this: you've listed a home and had over 40 showings, but none of that has translated into offers. That would be disheartening, right? In this episode, Maria Howard joins me on the show to discuss her $1.75m "stale" luxury listing in Texas. Maria is a Realtor in...
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Tips For Asking For & Earning 5 Star Google Reviews
In the competitive world of real estate, achieving success often hinges on standing out from the crowd. Watch this short video to uncover the secret sauce that can elevate your real estate career to new heights: 5-star Google reviews. These reviews aren't just a digital badge of honor; they're…
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ABOUT THIS SHOW
Where top luxury agents reveal their best practices PLUS interviews with real estate industry influencers, thought leaders and luxury marketing experts, you’ll come away from each episode with new strategies and tactics to list and sell high-end homes in ANY market. Learn from top agents like Ben Bacal, Gary Gold, Patrick Lilly, Rochelle Maize, Frank Aazami and many more!
HOSTED BY
Michael LaFido
CATEGORIES
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