#7 The value of customer feedback in sales with Martin Peters, Co-Founder Xtatio

1' How sales reps increased revenue by up to 89% after gaining real-time insights from customers 3' How relative feedback scales such as a Likert scale can help sales reps set the right learning priorities  7' What 5 key traits Martin looks for when hiring sales reps  11' Why sales people should adopt the same mentality of constant iterations and learning as in agile, scrum etc.  14' How sales people using the right technology and tools have a competitive advantage  19' How remote sales forces sales people to transition to a value-delivering advisor  22' How people fixing 2-3 key improvement areas instantly increase their conversion rates  28' How sales people in DACH are fundamentally working against a relatively change-resistant culture  31' Why Martin thinks the sales profession will gain more recognition and attractiveness in the years to come  35' What value he got from having worked with sales coaches and when leveraging tools make sense