70: Attract Motivated Coaching Clients Who Will Invest

This episode is part of my Coaching Business Checkup series. The ful transcript can be found at: https://prosperouscoach.com/70. This series is getting deep and that’s because sometimes you find yourself working hard but not getting traction. And, this series addresses what’s usually missing. Today we’re digging into something that’s rarely talked about by marketing experts. In fact it’s something that’s only recently dawned on me, even though I’ve been acting on it for a long time intuitively. It's all about why you only want to attract people who do have the motivation and the financial ability to hire you.Before I go further … How are you holding up? I know you’re scared about how Corona Virus might kill your coaching business dreams.I want you to know something … during 20 years in my own coaching business, the economy has crashed big time twice and other disasters have derailed the normal flow of business.Yes, there is an adjustment period. But in each circumstance, I was surprised how in tough times, people are often MORE committed to their personal and professional growth. There’s the sense that time is precious and shouldn’t be wasted. So, where before people were stuck in their ruts and not moving, sometimes a shake up like this can wake people up and inspire action.That’s good news for coaches. Especially because we can easily work remotely with clients.As much as you can, accept the reality of what’s happening, take responsibility for your own part in reducing the spread, and keep your focus on what matters most to you. If building a coaching business is important to you, stay with it, despite your worries. ·      If you haven’t launched yet and have extra time, leverage that towards time consuming tasks. ·      If you’ve already launched and things are slow, innovate. Try new things but don’t start over. Stick with your target audience and niche but pivot in small ways.·      And consider not doing it all alone. I’m here for you. A Strategy Session where you get my full focus on what’s holding back for 90 minutes is just a click away. https://prosperouscoach.com/strategyNow, let’s roll with today’s episode.In the first 10 years or so of my coaching business the name of the game was numbers. Everyone advocated developing a big list – we’re talking tens of thousands of subscribers who would see your emails, read your blogs or experience your other content.The idea was to drive tons of traffic to your website and have a set of low cost to mid cost offers that would attract lots of buyers responding through scarcity. This is called the CHURN.There are many people marketing this way.But, as you know, I encourage coaches to consider a simple coaching business model where they offer a one-to-one high ticket Signature Program.That way, you can keep your marketing simple, your overhead low and profits high. You can market less and have a manageable little empire.It’s a great way to start your coaching business. And that makes it easy to attract only the most ideal clients for you.