70 - Create A Nurture Strategy That Converts | Brooke Bartos (Dir, Marketing Ops/Analytics, Invoice Cloud)

In this week's episode, we have a very special guest, Brooke Bartos, who is the Director of Marketing Operations & Analytics at Invoice Cloud! With years of marketing experience both in-house and at an agency, Brooke takes us through her journey in MOps and some of the advantages and challenges she's faced in these roles along the way.Brooke also goes into depth on how her career has helped her develop a foolproof nurture strategy leveraging your content to engage and educate your audience that, most importantly, leads to conversions! She talks us through where to start planning your nurture strategy and goals, personalization to drive revenue, and the best content tips & tricks she's learned over the years! So take out your pens and notepads because this episode is super insightful for all marketing professionals! And be sure to follow Brooke on LinkedIn for more insights from her: https://www.linkedin.com/in/brookembartos/