#70 - Honza Tichý: „V marketingu vyhraje ten, kdo má pořádek v datech.” O cookies, CDP, atribuci.

from Socials Podcast · host Daniel Bauer a Otakar Lucák

V této epizodě Socials Podcastu se zaměřujeme na budoucnost digitálního marketingu, svět bez cookies, atribuční modely, nejlepší postupy pro GA4 a roli Customer Data Platform (CDP) v moderním marketingu.Honza Tichý, expert na datovou analytiku , se podělí o své postřehy o měnícím se trhu a o tom, co musí firmy vědět, aby zůstaly na špici.🔗 SLEDUJTE NÁS📷 Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/socials_cz/📘 Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/socials.cz/🔗 LinkedIn: ⁠⁠⁠⁠⁠⁠ https://www.linkedin.com/company/socialscz/Kapitoly:0:00 - Úvod1:00 - Budoucnost digitálního marketingu3:00 - Fascinující technologie a trendy v marketingu4:30 - Využití AI v digitálním marketingu6:00 - Recept na svět bez cookies - přehled e-booku8:00 - Proč Google odložil ukončení třetích cookies10:00 - Jak se orientovat v budoucnosti bez cookies13:00 - First-party vs. third-party cookies15:00 - Co nás čeká v oblasti dat a ochrany soukromí v marketingu?17:00 - Úvod do atribučních modelů19:00 - Jak vybrat správný atribuční model pro váš e-shop21:00 - Nejlepší postupy pro implementaci GA423:00 - Výhody Media Mix Modeling (MMM)25:00 - A/B testování v moderním světě28:00 - Customer Data Platforms (CDP) a jejich role v budoucnosti marketingu30:00 - Důležitost first-party dat pro úspěch e-commerce32:00 - Jak AI změní analytiku marketingu34:00 - Závěrečné myšlenky a doporučení pro marketéry

Episode metadata supplied by the publisher feed · Published Apr 17, 2025

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#70 - Honza Tichý: „V marketingu vyhraje ten, kdo má pořádek v datech.” O cookies, CDP, atribuci.

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