#70 Robert Rose - A Guide to Content Marketing in the AI Era

In this episode of the Inbound4Cast Robert Rose talks about how to be succesfull with content marketing in 2023Topics we cover:Building real relationships will be the key differentiator for marketing in the 2020s, more so than tactics.Content marketing will likely evolve into just "marketing" as human-created content becomes more premium.The author/creator is becoming more important than the content itself due to AI proliferation.Audio and video content may become more valued as "certifiably human created".Authenticity is important, but good design also builds trust and differentiation.Hire journalists for content roles and teach them marketing vs. the other way around.You can prove the business value of content marketing through goal setting and measurement frameworks.In the AI era, the focus of content marketing needs to be on building real human relationships.