70: Stop Saying “I’m Just”- with Jocelyn Espejo

This week I’m sharing a conversation I had with my friend Jo on her podcast. We’re both branding photographers who have built businesses the messy way, learning through mistakes along the journey.In this episode we talk about:• Why women often say “I’m just…” when describing their work • How that one word quietly shrinks your authority • The early business mistakes we both made • What changed as our businesses started to grow • How the language you use shapes your brandIf you’ve ever caught yourself downplaying what you do, this conversation will challenge you to own your expertise.Click here to join the Branded with Purpose Retreat waitlist if you want deeper connections around faith, business, and purpose driven work.About The Brand Believer- Lisa Lord (aka LiLo)I'm Lisa (aka LiLo) and I help business owners build full, strategic brands from the start to finish. Whether you're building a brand from scratch or rebranding your business for the next level, I guide you through the entire process. I help with brand strategy, logo design, brand photography, and website creation. I create cohesive, high-impact brands that help you show up, stand out, and grow with clarity and confidence.Book a Free Branding Call | Follow on InstagramHelpful LinksLearn more about JoJoin the waitlist for the Branded with Purpose Retreat.