#71: A Look Back at Summit

Jen and Melissa are joined by OSCs Lena Burgin, Level Homes, and Jennifer Thilmany, Hartizen Homes, to recap the Online Sales and Marketing Summit from a first-timer’s and a veteran’s perspective. They cover their favorite sessions, the biggest takeaways around AI and the human touch, and how to get manager buy-in to attend next year. Housekeeping 2027 Online Sales and Marketing Summit - September 30-October 1 - It will be in San Antonio, Texas. Sign up for the VIP list! TITO Shoutout Tera Boyd, Epcon Communities - A little birdie told me she's already implementing some AI strategies she learned at the Summit. Key Takeaways Summit Highlights: The speed dating session was a standout! Nine topics (prospecting, phone, video, and more) were covered by partners, OSCs, and coaches. Lena and Jennifer both wanted more time at each table. Authentic Over Perfection: Lena loved Cassy Williamson’s Unapologetic session, which she said gave her permission to be less perfect. She also valued the balance of tech tools and mindset. AI as a Tool, Humans as the Luxury: The theme was “unmistakably human.” Customers are begging for a real person, so use AI to automate cumbersome tasks and free up time so you can be fully present on calls. Skills Check Send your manager a recap within a week of any event or training. List what you learned, your action items, and how each one will drive the business. Thank them for the investment, and you will build your case for next year.