#71 - Breaking Down Barriers Between Sales and Marketing with Paul Slack

Last week, Paul Slack of Vende Digital walked us through a masterclass on marketing in 2023. Here’s the link to that episode if you missed it.Today we’re back for part 2, breaking down the barriers between sales and marketing — a challenge that I know hits home for lots of our listeners.Paul is a former sales guy that now runs a digital marketing and demand generation company, so he is well-informed from both perspectives.We agree that enablement plays a valuable role in bringing these two functions together for the greater good of the company, and Paul gets incredibly tactical in this episode about how to set up sales and marketing for success.Please sit back, relax, and enjoy this week’s episode with Paul Slack.