71. Content Marketing Made Easy [Interview with Mariah MacInnes]

One of the biggest differentials between technical experts and specialists in their field and trusted authorities and leaders is the ability to communicate and create content that resonates with their decision makers who usually don't have the same technical expertise and background than they have. Whilst content market has been a hot topic in the business and entrepreneur world, it is becoming more and more popular also amongst corporate leaders as traditional marketing gets less traction and cut through. So the question is: How do we get started with content creation? What are some of the tips, tricks and tools to create binge worthy content (especially when we're busy enough) and ways to build your Personal Brand as corporate employee by creating content? We are joined by Maria MacInnes, founder of Content Queen. With many years working in PR, journalism and marketing under my belt, she noticed that all the jargon makes marketing seem more complicated than it really is. And she is here to simplify it for us! ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com