71: Sara Campbell | Stop the 'Ick' -- Authentic Marketing for Music Teachers

John Kozicki (Michigan Rock School and RockSchoolProprietor.com) talks with business and marketing coach Sara Campbell of Savvy Music Studio about using your existing student relationships to transform your marketing. Instead of inventing ideal client personas or copying flashy social media tactics, Sarah shows how the language you already use in lessons and the real progress you see every week are your best marketing tools. In this episode: Why inauthentic tactics (fake scarcity, polarizing posts, product-style marketing) feel icky for music teachers How focusing on truth, trust, and niche specialization attracts better-fit clients. Why authenticity in communication is more effective than marketing jargon, and how to niche down to find your unique voice as an instructor Practical tips like capturing small lesson moments, asking students what mattered in a lesson, and marketing to your current families as much as to prospects. This episode offers clear, actionable advice for studio owners who want to market more authentically, improve retention, and grow by leaning into what already works in their studio.   ------------------------- Your ratings and reviews on Apple Podcast and Spotify are always appreciated! Join our private Facebook group, "The Modern Music School," a community for like-minded professionals to connect and share insights. Visit the Resources section of our website to get FREE guides to help grow your music school, improve retention, and more. Looking for a simple and effective guitar curriculum that includes FREE instructor training and support? Consider John's book, Complete Guitar Strumming.