71: Unlock the Power of Your Ideal Customer: How to Create a Single Customer Avatar

How well do you know your target audience? Do you know where they shop for clothes, groceries, or household goods? Do you know what music they listen to, what they listen to on the way to work, or where they work? The more you know your ideal customer, the more you unlock the power of captivating their attention and compelling them to take action to purchase your products or services.  Today, on The HaltingWinter Podcast we're taking the third step in our 12-step journey to launch or grow our small businesses, which is drilling down to deeply identify who are target audience is and create a crystal clear customer avatar. When you do this, your marketing and selling become 10x easier.  If you need help growing your business, check out our Small Business Flight School launching in May 2023: https://bit.ly/SBFlightSchool