#712 How Lead Generation With PPC Advertising Really Works With Ethan Lambert and Verónica Ruiz

Today we delve into the world of PPC and lead generation with our expert guests, Veronica Ruiz and Ethan Lambert. We explore the various strategies for using paid advertising to generate leads, including the importance of storytelling, the impact of landing page optimisation, and the effectiveness of different paid media channels. If you want to stay ahead in the world of PPC for generating leads, this is the episode for you.In this episode:06:02 Why some companies struggle to market products and seek guidance.09:54 Comparing paid social and search platforms – Bing vs Google12:34 Why it’s important to optimise your landing page and/or website11:54 Paid search and social media: competition and value. Resources mentioned in this episode: Russell Brunson – ClickfunnelsMike Rosa PPC expert More about our guests: Veronica is a seasoned Paid Media consultant, specializing in managing Paid Search and Paid Social campaigns for diverse international brands.Connect with Veronica here: https://www.linkedin.com/in/veronica-ruiz-morcillo-0a157114/https://verorumor.com/ Ethan has experience within both the creative and paid search domains; Having a track record of creating sales-led, ecommerce campaigns which directly resulted in the growth of SME’s. Ethan combines the analytical science of PPC with the creative of video to influence consumer buying.  Connect with Ethan here: https://www.linkedin.com/in/ethan-lambert/https://darkhorse.co/ To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email [email protected] or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.