72. How One Speaker Became Impossible to Ignore (Mark Denton)

In this episode of the Ideas on Stage podcast we spoke with Mark Denton. Mark Denton is an award-winning keynote speaker and expert in leadership, teamwork and resilience. In 2024, he was named Booker’s Choice at the Speaker Awards, a recognition of his ability to deliver high-impact talks that event organisers love to book.In this episode, Mark shares what makes a speaker irresistible – not just on stage, but in the eyes of those hiring them. We talked about how he turns his talks into a powerful marketing engine, a smart technique he uses to collect glowing testimonials, and what speakers can do to get booked more often and increase their value.If you want to elevate your speaking career and make it easier for organisers to say “yes” to you, this conversation is packed with practical insights. What You'll Learn:- What makes a speaker irresistible to event organisers and speaker bureaus- How to turn your on-stage performance into your best marketing tool- A clever way to collect testimonials that boosts your credibility and bookings- Why being easy to understand, book and sell matters as much as your talk- How to increase your value as a speaker and get hired more oftenIn This Episode:00:00 - Introduction07:43 - What Speaker Bureaus Look for 11:55 - What Event Organisers Look for13:13 - The #1 Booking Mistake16:13 - Being Easy to Work With18:40 - The Right Way to Set Your Speaking Fee21:12 - Why Shorter Talks Shouldn’t Cost Less33:24 - How to Keep Your Pitch Fresh Every Time39:05 - Turn Your Audience Into Raving Reviewers44:53 - Audience participation 50:10 - Know your lane 52:06 - Pivoting 56:04 - What It Really Means to Be a Professional SpeakerWe hope you enjoy it! ———————Mark Denton: - Website: https://www.markdenton.co.uk/ - LinkedIn: https://www.linkedin.com/in/markdentonspeaker/ - Email: [email protected] Mentions: - Customer reviews tool: https://www.reviews.io/ ———————IDEAS ON STAGE RESOURCES - Books: ‘Confident Presenter’ (https://www.ideasonstage.com/resources/confident-presenter-book/) and ‘Business Presentation Revolution’ (https://www.ideasonstage.com/business-presentation-revolution/book/)- The Confident Presenter Scorecard: https://ideasonstage.com/score  - Free Web Class: https://www.ideasonstage.com/uk/masterclass  - Free Mini-Course: https://bit.ly/confident-presenter-mini-course#IdeasOnStagePodcast #PublicSpeaking #ProfessionalSpeaking #SpeakerTips #SpeakingBusiness