72 - How To Make Conversational Marketing a Leading Role in Your ABM Strategy | Sarah McConnell (Head of Demand Gen, Qualified)

In this week's episode, we're joined by the Head of Demand Gen at Qualified, Sarah McConnell. Sarah's path has not been linear by any means, from competitive volleyball to PR to B2C at a small beer company, her past experiences have helped shape her into the rockstar marketer she is today.In the chat, we're tackling the hot topic of conversational marketing- how you can implement it into your ABM strategy and how it can improve your pipeline! Sarah takes us through the basics of ABM and conversational marketing but also how to operationalize your strategy leading to revenue growth.Be sure to follow Sarah on LinkedIn: https://www.linkedin.com/in/sarahscott5/ or on Qualified.com in the chat!