#72 - Why Authenticity Will Set You Apart

Dive into the world of marketing with a twist as we welcome Thomas Winstanley, CMO of Theory Wellness, a pioneering cannabis brand. In our latest episode of Marketing on Mars, we explore the strategies behind Theory Wellness' incredible success, driving eight-figure revenue in the ever-evolving landscape. Discover how to build a brand in 2023, the crucial role of people in customer service, and why authenticity is the lifeblood of any brand. Join us for a fascinating conversation that delves into the heart of modern marketing and find out what success truly means for Thomas as a CMO. 🚀 -- Theory Wellness is an East Coast medical and recreational cannabis brand; that cultivates cannabis, operates extraction labs, manufactures infused marijuana products. Check out Theory Wellness: https://theorywellness.org Connect with Thomas Wistanley: https://www.linkedin.com/in/thomas-winstanley/ -- Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you're looking for more tips on marketing or if you have any questions about our podcast, let us know in the comments! Website- https://marketingonmars.com Spotify- https://spoti.fi/3dKqHZG Tiktok- https://bit.ly/3b8xyKS Instagram- https://bit.ly/3U23sdM Linkedin- https://bit.ly/3J7Hotb Youtube Channel- https://bit.ly/3zzum4u Apple Podcast: https://bit.ly/3HmX3Fm #marketingonmars #marketingpodcast #brandbuilding #cannabis #cannabisindustry #wellness