PODCAST · business
Marketing on Mars
by Marketing on Mars
Putting hot shot marketers on the hot seat to discuss hot marketing topics. With hot sauce.
Episodes
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The $190M Formula: Marketing, Events & Data
In Episode 117, we’re vibing with Gustavo Amorim, CMO at Stibo Systems, diving deep into how data trust, AI, and marketing intersect in the enterprise world. Gustavo shares how Stibo Systems helps companies build reliable data foundations, scale AI initiatives, and engage customers through…
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Work Smarter: AI & Human Magic in B2B Operations
In Episode 116, we’re vibing with Madison Conway, CMO at The DDC Group, about how a tech-led business process management company is turning complex operations into smooth, profitable experiences. She breaks down how The DDC Group helps clients optimize everything from CX and finance to data...
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Building a Music Experience: Deezer’s $550M Strategy
In Episode 115, we’re vibing with Maria Garrido, CMO at Deezer, about how the music streaming platform is not just about songs but about creativity, connection, and community. Maria shares how Deezer blends personalized experiences, AI, and innovative marketing to stay ahead of the curve. From...
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Relationships + Trust: The Key to Real Estate Marketing
Hello hello Martians! Sit down and prepare some snacks for episode 114, as we welcome Susan Bloomfield, CMO at Stream Realty Partners. She breaks down how they scaled their brand and marketing efforts, sharing valuable insights on building relationships, embracing change, and navigating the…
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The $400M+ Ad Engine: How to Maximize Cross-Channel Ads
In Episode 113, we’re back with Ryan Nelsen, CMO at StackAdapt, to talk about how AI and marketing are driving their $300M+ revenue and helping brands scale. Ryan breaks down how StackAdapt went from a native advertising platform to a powerhouse that helps brands connect with the right audiences...
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From Shawarma to $240M: Osmow’s Success Story
In Episode 112, we're in great company with Bernadette Osmow, President and CMO at Osmow’s! We’re talking all things Osmow’s, from growing the brand to over 200 locations to their secret sauce for marketing, franchisee partnerships, and community impact. Bernadette shares the story behind Osmow’s...
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$300M and Growing: Marketing, Tech, and Growth Mindset
In Episode 111, we’re back with Dux Sy for the 2nd round, he's the Chief Brand Officer and Philippines Country Manager at AvePoint, a company pulling in over $300M in revenue. Dux talks about his wild ride from being a telecom engineer to taking the lead on brand growth at AvePoint, where he…
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From $0 to $50M+: Disrupting The Fintech World
In Episode 110, we sit down with Nic Beique, Founder & CEO of Helcim, to talk about disrupting the payments industry for small businesses. Unlike the big players, Helcim focuses on unsexy businesses, dentists, accountants, and local shops, giving them transparent pricing and better tools to…
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Data & AI: Behind a $100M+ Streaming Business
In Episode 109, we sit down with the CMO of FloSports to talk about building a profitable sports streaming business in a competitive market.🚀 From niche sports communities to scaling revenue past $100M, Ozge Erturk shares how data-driven marketing, influencer partnerships, and smart audience...
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Building a $150M Startup: The Super.com Playbook
In Episode 108, we sit down with Henry Shi, founder of Super.com, to uncover how he built a $150M revenue company helping millions save money, earn cash back, and build credit. From leaving Google to launching startups, raising $150M, and hacking growth channels, Henry shares the real playbook…
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Mastering Healthcare Marketing: Behind a $600M Brand
Episode 107 brings Brian LeCount, CMO of Health Carousel, straight to the MoM stage. From crafting top-tier marketing strategies to building loyalty with nurses nationwide, Brian breaks down what it takes to drive success in a high-demand industry. What’s on the table? We’re talking about...
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Job Search Masterclass: Work-Life Balance MATTERS! MoM Live
In Episode 106, we teamed up with Growclass and BCJobs for a live Zoom session featuring Bethany Hale, CMO at Trullion, and Sarah Shewey, Founder of Happily.🚀 Moderated by Simon Chou, this event tackled everything from career gaps to imposter syndrome and the art of networking your way to your...
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From ReOrg to Octus: A $200MM Marketing Playbook
In Episode 105, Jeff Winter, CMO of Octus (formerly ReOrg), brings the heat–literally! We talk about rebranding a $200MM company, the evolution of modern marketing, and the power of account-based marketing (ABM), all while taking hot sauce shots.🌶️🔥 From his journey at IBM and SAP to leading…
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AI, Data & Creativity: $200M Success Story
In Episode 104, we sit down with Randy Littleson, CMO at Salesloft, to unpack the fusion of marketing creativity and data-driven strategy. From mastering AI workflows to leveraging LinkedIn thought leadership, Randy shares how his team elevates B2B marketing while bridging the gap between sales…
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Blockchain Meets Marketing: Behind a $200MM Crypto Leader
In Episode 103, Ian Andrews, CMO at Chainalysis, takes us behind the scenes of the blockchain world. Learn how Chainalysis uses cutting-edge tech to track blockchain activity, stop fraud, and fight cybercrime. Ian breaks down how marketing fuels growth in a tech-driven space, from ROI on events…
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Winning Global Markets: A New Take on Tech Marketing
In Episode 102, we chat with Lisa Arthur, Sensedia's CMO, about leading API integration globally. From Sensedia’s roots in Brazil to its launch in the U.S.,🚀 Lisa breaks down how she’s using strategy, data, and tech to keep Sensedia ahead in a crowded market. Lisa also talks about Sensedia’s...
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Inside the SUCCESS of a $300MM Two-Sided Marketplace
Hello Hello Martians!🚀 In Episode 101, we sit down with Llibert Argerich, CMO at Thumbtack, to chat about running a two-sided marketplace that connects homeowners with skilled pros. From tackling digital marketing channels to scaling B2B and B2C strategies, Llibert shares the inside scoop on…
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Episode 100 LIVE: 4 Marketing Leaders + Hot Sauce | ClickUp, KKC, Headspace, Cantaloupe
We’re celebrating Episode 100 LIVE from San Francisco with a panel of 4 incredible women CMOs 🔥 Hosted by Simon Chou, this episode features Melissa Rosenthal (Former CCO of ClickUp), Connie Wang (SVP Marketing at Headspace), Alice Crowder (CMO of Krispy Krunchy Chicken), and Elyssa Steiner (CMO…
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B2B Marketing Masterclass From a $4B Automotive Behemoth
Buckle up, Martians!🚗 In Episode #99, we’re back for round two with Ian MacDonald, CMO at AutoTrader.ca. Ian gives us the inside scoop on how AutoTrader dominates Canada’s car marketplace with over 26 million monthly visits and a 66% market share! In this episode, Ian explains how AutoTrader is...
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The Future Of Gaming: Global Connections
Ready to level up, Martians?🎮 In Episode #98, we’re hanging with Berkley Egenes, CMO at Xsolla, to explore how they’re flipping the gaming world upside down with epic marketing moves. From making game transactions seamless across 200 countries to connecting developers straight to players, Xsolla...
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The Future of Automotive Tech: AI and Innovation
🚀Buckle up, Martians! Episode #97 is a wild ride with Yaron Saghiv, CMO at UVEYE, where we’re diving deep into the world of AI-driven automotive tech and some seriously out-of-the-box marketing tactics.🌟 In this episode, Yaron's also dropping gems on the importance of patience for…
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The Strategy Behind Revolution: Disruption + Creativity
Martians, ASSEMBLE! Gear up for Episode #96 where we're getting down to business with Melissa Rosenthal Ex-CCO at Click Up & current Co-Founder at OUTLEVER. From media to tech, she’s reshaping industries and we're here to catch all the HOT details! 🌟 Step into space as Melissa spills the SPICY...
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The IMPACT of Marketing on Healthcare Delivery
Martians, tune in! In Episode #95, we're talking with Todd Unger CXO of the AMA and Author of The 10-Second Customer Journey, a must-read book about the vital role of marketing in healthcare.🚀 Find out how they're making waves in healthcare! Todd steps into our virtual studio to break down how…
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The ADHD Edge: How Hyperfocus Transforms Strategies
Welcome to Episode 94 of MoM, with Andrew Batey, Founder & Co-CEO of Beatdapp, returning for another session packed with fiery insights and straight talk!🚀 🌟 Andrew steps back into the studio to shed light on his entrepreneurial journey, from tackling setbacks to crafting an outstanding company...
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Psychology + Leadership: Mastering Team Motivation
In this Episode 93 of MoM we chat all about leading with the heart and a good strategy with Iggy Domagalski, President & CEO of Wajax! Learn how investing in people and understanding their challenges not only builds a stronger team but also drives the success of Wajax, a leader in industrial...
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Building a $62M DTC Empire: NOLK's Masterclass
Martians! Check out Episode #92 where we’re chatting with Alexandre Renaud, Co-Founder and CEO at NOLK!🚀 Alex is here to chat about how NOLK is smashing the DTC world, managing 14+ brands and banking $62 million annually. Since they kicked off seven years back, they've been all about that M&A...
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How Emotional Decisions Drive Consumer Behavior
Episode #91 on Marketing on Mars is taking building strong relationships, branding and strategy to another level! We're thrilled to have Doug Zarking, Chief Branding Officer of The Good Feet Store and author of the book "Moving Your Brand out of the Friendzone."🚀 From leading a diverse team…
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How Do You Craft Authentic Brands That Consumers Love
What's up, Martians! Strap in for Episode #90 where we're hanging out with Alice Crowder, CMO of Krispy Krunchy Chicken. Alice gets into the nitty-gritty of why your brand’s gotta be like that cool friend everyone trusts.🌐 And hey, influencer marketing? It’s not just buzz—it's your new best...
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Marketing & Technology: Is Everything Measurable?
Episode #89 of MoM is one for the books as we sit down with Dux Sy, Chief Brand Officer of AvePoint, who brings a wealth of knowledge from his unique journey from computer engineering to marketing mastery. 🚀 Join us to hear how Dux uses his experience to craft marketing strategies that are not...
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Chris Do's Way: Turning Down Big Numbers for The Futur
Episode #88 got us SOOOOO excited. We chatted with Chris Do, Founder of The Futur, and he completely shaked up our mindset and teach us how authenticity is a great value to success.🌌 This conversation felt like the heart of creative rebellion and marketing mastery with Chris unpacking his…
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Why Are Emotions Key While Crafting Effective B2B Campaigns?
Bryan Law, CMO of ZoomInfo gets real about the smart use of AI, budgeting for impact, and why balancing branding with tactical moves is key. Plus, he’s weighing in on using platforms like Instagram vs. LinkedIn for that marketing edge. 📈He shares insights into his playbook as a CMO and offers...
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How Important It Is To Be Authentic in Marketing?
In our 86 edition of MoM, we're joined by Erica Morgenstern, CMO of Personify Health. Join us as we dive into the art of effective communication across diverse audiences. Erica shares her journey, including memorable moments working with global brands and insights into seizing opportunities for...
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This Is How Your Digital Transactions Work Nowadays
Need a break from boring marketing talk?🚀 Get ready to laugh and learn with Karna Crawford, the visionary CMO of Marqeta, they create tailored and embedded financial solutions that cater to the evolving needs of today's consumers, empowering clients to shake things up and unleash groundbreaking...
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Marketing & Psychology: Are Quality Conversations The Key to Success?
Nowadays EVERYTHING, EVERYWHERE it's about AI, how robots are more and more efficient and take over the spotlight in many different fields. In this episode, we get to know more about human psychology and its relationship with marketing with Ben Lazar, SVP of AlayaCare, a groundbreaking company…
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AI CEO's: Goods, Risks & How Certain Technologies Should be Used?
Whether you're a marketing veteran or a newcomer to the field, this episode is a treasure trove of valuable insights on leveraging advanced technologies for impactful marketing outcomes. In this Episode, Mark Gambill, currently CMO at Board International brings a wealth of knowledge in Digital...
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#82 - DATA: How To Get It, Listen to It and Test it out?
Dive into the world of data-driven marketing on Marketing on Mars with Kellie Castruita Specter of The WNET Group! 🌟 In this episode, Kellie reveals how data shapes audience engagement and drives strategy for major PBS and NPR media content. Learn from her experiences in harnessing data for...
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#81 - CMO Tactics, Hot Shots and Surprise Gifts with Stephen Anderson
IT’S TIIIIIIIIIIME🎄🎁⛄ We are unwrapping the gift of marketing wisdom this holiday season! In this Episode, our Guest, Stephen Anderson, had a prepared some surprises for Simon and all of us while talking all his CMO insights about the industry. Stephen Anderson is the CMO of two big companies:...
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#80 - HOLIDAY SPECIAL! Navigating Marketing Challenges with Amperity’s CMO
Get ready for a festive treat in our latest episode of Marketing on Mars featuring Megan McDonagh, CMO of Amperity! 🎉 We're unwrapping insights into Amperity's financial success, top-tier investors, and their transformative impact on partnering companies. Megan shares her unique journey…
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#79 - Insights on Skai.io's Success Ad Tech Method with Margo Kahnrose
Join us on Marketing on Mars as Simon chats with Margo Kahnrose, the CMO of Skai, a trailblazing company reshaping digital marketing. Explore B2B strategies, Skai's Facebook origins, and the true cost of using their platform. Discover how Skai attracts new businesses and maximizes ROI with…
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#78 - The SECRETS Behind MeetUp's Growth with Eileen Gilbertson
In our latest Marketing on Mars episode, Simon had an insightful chat with Eileen Gilbertson, the CMO of Meetup, the platform connecting people to do more of what they love. Discover Meetup's top 3 marketing channels, their secrets to successful community building, and how they've achieved their...
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#77 - How Do You Turn a Startup into a $75 Million Empire?
In this episode of Marketing on Mars, join Simon as he sits down with the incredible Andy Cunningham, Founder of Cunningham Collective, a renowned Marketing Consultancy Firm based in Silicon Valley. They dive deep into Andy's remarkable journey, from building and selling her first company for a...
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#76 - Revolutionizing Car Sales: Understanding AutoTrader's $10 Million Strategy
Join us for an insightful episode of Marketing on Mars with Ian MacDonald, CMO of AutoTrader. Discover AutoTrader's remarkable journey, its current business structure, and why it's investing a substantial 1.2 million USD annually in marketing for 2023. 📈 Ian shares insights into his personal...
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#75 - Startup to Industry Titan: How Did Gigamon Do It?
Join us in this episode of Marketing on Mars as we sit down with Karl Van den Bergh, CMO of Gigamon, the deep observability market leader. Explore Gigamon's remarkable transformation journey, Karl's CMO insights, and how challenging decisions paved the way for new opportunities. Learn from Karl's...
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#74 - How to Build an Agency that Works with Uber and Slack
In this episode of Marketing on Mars, we're joined by Jonathan Becker, CEO and Founder of Thrive Digital, a major digital marketing agency with clients like Uber, Lululemon, Asana, and Slack. 👌🏻 Jonathan shares his remarkable journey, including meeting industry giants Bill Gates and Steve Jobs'...
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#73 - Halloween Special: Should You Be Worried About Artificial Intelligence?
Get ready for a spooktacular Halloween special episode of Marketing on Mars! 🎃 In this hair-raising episode, we had the pleasure of having Bill Macaitis, the brilliant Advisor and Board Member of major companies like Slack, Zendesk, and Salesforce. Instead of our usual hot sauce challenge, Bill...
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#72 - Why Authenticity Will Set You Apart
Dive into the world of marketing with a twist as we welcome Thomas Winstanley, CMO of Theory Wellness, a pioneering cannabis brand. In our latest episode of Marketing on Mars, we explore the strategies behind Theory Wellness' incredible success, driving eight-figure revenue in the ever-evolving...
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#71 - The Human Factor: Is It DYING in Modern Marketing?
Don't miss the latest episode of Marketing on Mars featuring Mac Christian, CMO of National Land Realty, the 2nd largest land realty in the US with 400 agents and Billion $$$ land sales annually. In this engaging conversation, we delve into Mac's journey, from graphic designer to CMO, and his...
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#70 - This Company Sells $45M of Chocolate Annually
In the latest episode of Marketing on Mars, we sit down with Jake Karls, co-founder of Mid-Day Squares, the groundbreaking chocolate company that's raw, vegan, gluten-free, and organic but tastes just like real chocolate. In this episode, Jake shares his journey from being the class clown to...
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#69 - The Right Way to Target Your Audience in 2023
Welcome to the latest episode of Marketing on Mars! 🚀 Join us as we chat with Johan Abadie, CMO of ProcessMaker, a leading player in AI automation. Explore how ProcessMaker secured $45M in 2021 and boasts $15-$25M in revenue. Uncover their strategies for managing website traffic and precise...
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#68 - What Makes Barbie ICONIC? Ft. Ex-CMO of Mattel
Join us in this episode of Marketing on Mars with Lori Pantel, CMO of Wella and former SVP at Mattel Inc., the company behind Barbie. 💄 Discover the latest in performance marketing for 2023, insights into Wella's marketing strategy with USD $750 million in sales, and Lori's most crucial lesson...
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ABOUT THIS SHOW
Putting hot shot marketers on the hot seat to discuss hot marketing topics. With hot sauce.
HOSTED BY
Marketing on Mars
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Frequently Asked Questions
How many episodes does Marketing on Mars have?
Marketing on Mars currently has 117 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Marketing on Mars about?
Putting hot shot marketers on the hot seat to discuss hot marketing topics. With hot sauce.
How often does Marketing on Mars release new episodes?
Marketing on Mars publishes regularly with 117 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Marketing on Mars?
You can listen to Marketing on Mars on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Marketing on Mars?
Marketing on Mars is created and hosted by Marketing on Mars.
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