EPISODE · Apr 7, 2026 · 7 MIN
72. You Don't Need a Rebrand: 4 Things To Do Instead
from Branding Your Business · host Praise Santos McKenna
You Don't Need a Rebrand: 4 Things To Do InsteadIn this episode, Praise Santos McKenna from ComePlum challenges the common perception of rebranding, emphasizing that many businesses may just need to revisit their core brand elements instead of starting from scratch. Whether you're contemplating a full rebrand or just looking to refresh, this discussion offers practical insights to align your branding efforts with your evolving business.Key topics:Why a rebrand isn’t always the answer and what to consider firstThe importance of revisiting your brand foundations: mission, vision, values, and why they matterHow clarifying your brand positioning can differentiate you in your marketRecognizing when a brand refresh or sub-brand is appropriate instead of a complete rebrandHow to create sub-brands to manage new offers while maintaining coherenceMentions:Brand Foundations Episode Links:InstagramWebsiteDiscounts:25% off of FlodeskFirst month Free of Collective - A Finance Platform for Solopreneurs
What this episode covers
You Don't Need a Rebrand: 4 Things To Do InsteadIn this episode, Praise Santos McKenna from ComePlum challenges the common perception of rebranding, emphasizing that many businesses may just need to revisit their core brand elements instead of starting from scratch. Whether you're contemplating a full rebrand or just looking to refresh, this discussion offers practical insights to align your branding efforts with your evolving business.Key topics:Why a rebrand isn’t always the answer and what to consider firstThe importance of revisiting your brand foundations: mission, vision, values, and why they matterHow clarifying your brand positioning can differentiate you in your marketRecognizing when a brand refresh or sub-brand is appropriate instead of a complete rebrandHow to create sub-brands to manage new offers while maintaining coherenceMentions:Brand Foundations Episode Links:InstagramWebsiteDiscounts:25% off of FlodeskFirst month Free of Collective - A Finance Platform for Solopreneurs
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72. You Don't Need a Rebrand: 4 Things To Do Instead
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