73: Designing your way in with Kierian Cameron

I’m joined by Kierian Cameron, founder of Brand Cult, the UK’s first print-only business newspaper. Kierian is all about “designing your way in”: finding the third door when the front-door queue never moves and the VIP door was never open to you. She built a whole brand using it, printing a newspaper while everyone else went digital.We get into why standing out has to be strategic, how to spot the “inherited thinking” quietly running your business, and her five-step framework for carving your own way in.What we get into:* The “third door” concept and what it means for your brand* Standing out on purpose vs. being different for the sake of it* How to spot the “inherited thinking” running your business on autopilot* Kierian’s five-step framework for designing your own way inAbout Kierian: Kierian Cameron is the founder of Brand Cult, the UK’s first award-winning print-only business newspaper for entrepreneurs and founders. She also runs House of Cult Brands, a design studio specialising in bespoke newspaper print. Kierian has made a whole career out of doing things her own way.Find Kierian:* Website: brandcult.uk* Instagram: @brand.cultuk* LinkedIn: Brand CultFancy joining the cult? Kierian’s giving Nourish Your Brand listeners the code CULTMYSTERY to join the cult at a discount!======================💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com