#74 Why B2B tech sales does not require talent to have a B2B tech background with Joseph Fung, Founder & CEO Uvaro

No upfront cost. Unlimited income potential. Absolutely love this tagline from Uvaro. Sales Talent Acquisition is one of the biggest challenges of B2B Startups as I see it. There are simply not enough great sales people available on the market. 👉Here are 3 things I learnt from Joseph Fung on our podcast (full episode in 1st comment): 1️⃣ Empathy is everything: B2B Tech Sales is a lot about the ability to listen actively. About the consistency to understand, help and communicate with customers, NOT pitching. 2️⃣ Capabilities & Experience transfer: Empathy is independent of B2BTech. (Former) Barkeepers, nurses, chefs, flight attendants are crushing their quotas by 2-3.5x. 3️⃣ A safe environment is key: People need practice & actionable feedback, like athletes. Having them watching videos, throwing them in the field & shouting “sell more” doesn’t cut it. I also love Joseph’s urgent curiosity to learn from others and staying so humble as a serial entrepreneur and just raising a $12 million Series A. Shout-out to Joseph & Team for helping to add talent to the B2B Tech salesforce! P.S. And yes, we’re thinking about how to best partner up re North America x Europe ;-)