#75 Cutting Through the Marketing Noise with Corey Morris

In this episode of the Marketing Quacks podcast, host Ryan Doser speaks with Corey Morris, founder and CEO of Voltage, a digital marketing agency in Kansas City. They discuss the unique approach of Voltage in the crowded marketing agency landscape, emphasizing the importance of strategy over gimmicks. Corey shares insights from his book, 'Digital Marketing Success Plan,' outlining a five-step framework for effective digital marketing. The conversation delves into the evolving landscape of SEO, particularly in the context of AI-driven search, and the significance of brand equity. They also explore the practical applications of AI in marketing and the common pitfalls to avoid, particularly the prevalence of marketing quacks. The episode concludes with a call for marketers to have a documented plan that allows for agility and adaptation in a rapidly changing environment.References:- Corey Morris Website- Digital Marketing Success Book- Voltage DigitalChapters:00:00 Introduction to Voltage and Corey Morris02:59 The Unique Approach of Voltage05:59 Understanding Digital Marketing Success08:51 SEO Strategies in an AI-Driven World11:50 The Evolution of SEO and Brand Equity14:51 Harnessing AI in Marketing18:00 Practical Applications of AI in Marketing20:59 Identifying Marketing Quacks24:08 Concluding Thoughts and Future Directions