75: How to Produce Content for Your Coaching Business That Inspires Engagement

Today is all about creating smart content as part of a visibility strategy for your coaching business.Grab the FREE Download called 5 Rules to Write Better Copy for Your Coaching Business. I want you to know why I veered away from finishing that series after 9 popular episodes.It takes tremendous brainpower to delve into strategy in a clear and useful way. The pandemic has had me swimming through brain fog. I know I’m not the only one affected in that way.But finishing this series now is important to me for a few reasons:1.     It’s high time to get back to it. Procrastination steals energy!2.     I know will help you start thinking strategically for every area of your coaching business3.     I’m putting the finishing touches on a free download for you. It’s a series of powerful questions to help you assess if you’re doing all the right things to grow your coaching business and attract clients who pay you well.So let’s get this topic rolling …Content is Still THE Most Effective Visibility ApproachIn today’s marketplace, whether you have a coaching business, manufacturing business or a bank, delivering useful content to your audience is the best way to build followers, loyalty and revenue.That’s why part of my 5 month VIP mentoring program for new coaches is helping my clients to choose a content creation method, strategize a plan and create valuable content. For more information about working with me to help you strategize everything from your ideal audience to your niche, messaging, offers, web copy, visibility approach and more, go to prosperouscoach.com/VIP.To be successful every coach should put out valuable free content. It’s called generosity marketing.3 Main Content Delivery MethodsThere are three main content delivery methods: 1.     Blogging (articles & newletters)2.     Podcasting3.     Videos (FB Live, You Tube, Vimeo)To make any of these work well for you employ social posting, emails and lead magnets to build awareness, inspire engagement and shares, and drive traffic to your website to encourage subscribes and eventually enrollment.You’ve heard me say that too many coaches try tactics that are beyond where they are developmentally in business building. So what I’m sharing with you is deliberately basic. I’m not getting into ads or email campaign strategy because it quickly overwhelms.And every coach needs to move towards those advanced tactics only after they’ve mastered the basics. Basics are foundational.To read the full transcript for this episode go to https://prosperouscoach.com/75. And don't forget to GRAB the FREE DOWNLOAD.