#75: Rachel Jordan - Brand Strategy, Your Business Growth Lynchpin

In this episode Kerry Guard chats with Rachel Jordan, head of marketing at TeachFX. Rachel is a  purpose-driven marketing leader and change agent with more than 20 years of experience guiding brand strategy, content marketing, and marketing-sales partnership in b2b SaaS startup, b2b enterprise, and b2c nonprofit brands. Given Rachel ran her on marketing company for many years she discovered that a strong brand strategy is the lynch pin to a sucessful business - it fuels everything from product to sales to marketing. She even has a framework to help you build one! Grab your notebook and take a listen. https://www.linkedin.com/in/racheljordan/ Spotify Playlist